Đoan Trang Trần

Let my brand tells beautiful stories and encourages people to "click more".

*Key Task Brand management: - Brand development strategy and operation. - Planning and executing communication, advertising, promotion and material communication. - Managing communication budget. New Product Development: (40%) - Researching insight consumers and analyzing market data - Building up new concept product and providing management oversight for the launch of new product. - Developing recommendations for new SKU to address the competitive environment. Paperwork: - Third-parties management and processing paperwork * Achievements: - Creating concept and launching successfully the new brand: Tram Mi Acecook - Food Service - 200k organic reach within 1 month (grand-opening).

*Key tasks: Managing and executing brand communication (ATL) for the clients: - Manage external and internal work. - Taking brief & client service - Managing third parties such as production houses, media agency and freelancers. - Doing paperwork (Contract, liquidation, acceptance). * Achievements: + Planning and Implementing various types of creative campaigns from MNCs company: Tiktok challenge campaign; Launching and localizing IMC campaign from global to local; Being a part of The Content Studio; Repositioning a brand. + Clients: Colgate-Palmolive; Nestle Vietnam; URC Vietnam; Marico

* Key tasks: Managing and executing brand communication (Digital platform) for the clients: - Manage external and internal working. - Taking brief & client service - Managing third parties such as production house, freelancers. -Doing paperwork (Contract, liquidation, acceptance). * Achievements: + Help to retain and re-sign contracts with the clients: Acecook VietNam, ... + MMA Smarties Awards 2021 Shortlist - Social Media Marketing: AQUA Vietnam - À Quá Vừa campaign + Clients: AQUA Vietnam, Acecook Vietnam, KIDO Group, Lion Corporation, ...... + Rewarding: Staff of the year 2020

* Key tasks: Managing and executing brand-integrated marketing communication for the clients: - Planning and implementing projects for IMC projects, benefits of sponsors in the shows. - Managing third parties such as media agency, and freelancers. - Manage projects, and events to meet the requirement and timeline. - Taking care of the sponsors in the reality shows. - Client services and do paperwork. * Achievements: + Implement five 360 IMC campaigns through television shows such as Shark Tank Vietnam, Kiddie Shark, Top Chef Vietnam. + Help to retain and re-sign contracts with the clients: Pernod Ricard Vietnam within Blue Adventure Award in 3 seasons. + Clients: Pernod Ricard Vietnam, Asanzo, Apax Leader, Minera Hot Springs

Bachelor, Finance and Banking, GPA: 2.5/4.0 Four years of university study has given me a general market of knowledge in the national economy and personal eld. Still not a eld I love, but time university gave me forge skills: teamwork, critical thinking and problem solving - skills important to step up the work environment of professional . (*) Achievements: Graduate from Banking University with good soft skill.