Vanessa Townsend

• Lead end-to-end design of key platform features, balancing user needs, client requests, technical feasibility, and business goals to deliver thoughtful, high-impact solutions. • Design across three distinct user platforms - each with unique styles, libraries, and requirements, tailoring solutions to meet diverse user needs. • Deliver and present high-fidelity prototypes and visual mockups to leadership and cross-functional teams, iterating quickly based on stakeholder and user feedback. • Build and maintain a robust Figma-based design system, creating reusable components and scalable frameworks for mobile, tablet, and desktop experiences.

• Developed a unified Figma marketing design library with product designers, aligning styles across teams to improve brand consistency and accelerate asset creation. • Designed responsive landing pages, campaign assets, and digital ads for B2B SaaS marketing campaigns, improving engagement and supporting customer acquisition. • Built a set of reusable design templates that streamlined campaign production and ensured brand consistency across digital channels.

• Created on-brand graphics and visual assets to support marketing and product initiatives. • Led a redesign of the platform’s website, improving navigation, usability, and accessibility. • Conducted an accessibility audit and integrated WCAG best practices into the brand and UI systems.

• Designed B2B and B2C marketing materials, including sales landing pages, social media ads, newsletters, event print materials, videos, ebooks, and multi-channel experiences. • Collaborated with product designers to build high-quality landing pages in Sketch and InVision, ensuring visual consistency and strong user experience.