Tommaso Lucentini

I lead Talent Acquisition for Commercial, Marketing and Sales roles across the UK & Italy at Coty - focusing on building strong talent pipelines and making beauty careers accessible, inspiring and impactful. 💎Interested in Coty? Contact me here on LinkedIn and have a look at the open positions below!

Nova’s is a curated global community of professionals in the top 3% of their field, spanning 70+ countries. Since 2025, I’ve been nominated as London Community Partner thanks to my active engagement. I’ve been collaborating with the London City Leader to create events for the growing Nova community in London. We’re working on finding speakers, potential community members, and organising various events, including networking events, CEO talks, vertical communities, and growth-focused events. Everything whilst actively seeking partners to help the Nova community grow. I have also been acting as a mentor, support amazing talent in navigating the evolving job market, offering guidance on career strategy, personal branding, and talent positioning. Supported the growing London community expand by contacting potential members and organise networking and growth events.

Nova’s is a curated global community of professionals in the top 3% of their field, spanning 70+ countries. I've been part of the Nova Network since 2020, actively collaborating with other members, including mentoring activities.

- Managed 120+ full-cycle recruitment processes across marketing and data analytics, partnering with senior business leaders across the UK and Europe. - Personally conducted screenings, structured interviews, and offer negotiations for positions such as Marketing Analyst, Head of Marketing Analytics, Commercial Analyst, and Customer Insights Lead. - Acted as a strategic advisor to hiring managers, aligning talent planning, salary benchmarking, and time-to-hire goals with broader commercial priorities. - +94% NPS score received out of 48 reviews from candidates and clients based on quality of service received - Designed and implemented AI workflows to increase efficiency - Created and nurtured passive talent pools of 10,000+ professionals through LinkedIn, community events, and newsletter engagement.

Part of the Executive Search Team - Hiring leadership Marketing Roles

Led Recruitment Marketing and Employer Brand for large corporate clients looking to hire freelancers for their own digital transformation activities. • Recruited over 100k members involved in taking on freelance jobs with FTSE 500 companies by creating user acquisition strategies on relevant channels: industry websites, social media, job boards, and traditional media. • Created a new EVP for Crowdville to attract relevant freelancers in different countries. Worked on user research, and competitor analysis, drafted requirements, hired and collaborated with software developers and graphic designers by ultimately launching of new websites and brand identity. • Responsible for brand management, recruitment marketing and performance marketing including Paid Social (Facebook, LinkedIn), Paid Search (Google Ads), Affiliates, Partnerships, Email Marketing, Display advertising and Event Management. • Analysing marketing performance (Facebook Analytics) and customer journey (Google Analytics), building and maintaining reports using Power BI. • Responsible for receiving client briefs, and creating plans and strategies to achieve and exceed clients' expectations with my team through Problem Solving and Teamwork. • Managed a team of 12 people, including marketers and project managers. Responsible for recruiting my team members, coaching and managing their performance. • Supported recruitment and hiring for our London office, managing career page, sourcing applicants, and working with HQ recruiters on best hiring practices and events to attract top talent. Hired in marketing, comms, data, leadership, sales.

- Created iTalentJob to consult job seekers and brand on job searching and hiring. - Reached over 4,000 subscribers to our online course to help people find a job during the pandemic. - Created over 5 hours of digital content for people to learn strategies to develop their careers. Created a social media to get people to engage, and an academy with gamification strategies. - Coached more than 100 people to help them define their career path and find their next job. - Advising companies with bespoke recruitment services to hire the best talents for their teams, including recruitment and employer branding.

- Responsible for communicating about branding and design innovation through our digital channels including Twitter, Facebook and LinkedIn. Ensuring our digital channels were updated daily and sharing stats internally. - Leading internal and external marketing and communication activities for pi global.

BRKV Ventures is a private investment group, specializing in the development of small businesses and new concepts. Supported two early-stage portfolio startups from concept to growth stage: - Built and launched a niche social media platform for high-net-worth individuals, overseeing early community growth, email acquisition, and brand positioning. Reached 500+ signups in 3 months through invite-only campaigns and partnerships with luxury brands. - Drove digital growth for a student-focused eCommerce business, focused on paid social and influencer marketing. Grew Instagram followers from 0 to 10,000 and helped increase monthly revenue by 40% within the first quarter. - Worked closely with founders on go-to-market strategies, creative campaigns, and user research. This experience sparked my long-term interest in digital growth, brand storytelling, and startup environments.

- Generated increased company sales by 15% as a result of online PR activities and attended fairs and events to engage prospective clients, increased subscriptions by 250 new members in 3 months. - Managed social media of the chamber of commerce, creating new content and managing comments. - Contributed to creating and launching events including a charity Christmas Dinner with over 100 guests.

• Key subjects: Marketing, Public Relations, communication, economy, advertisement. • Dissertation about Cloud Computing, analysis of its origins and structure; also included was a focus group research project, personally guided, aimed at understanding consumers’ opinions and use of the Cloud. Background on crowdsourcing economy, grassroots, social networks and user behaviour.

Dynamic and interactive course to learn about Talent Management, Digital Recruiting, Digital HR, Agile HR, internal and external communication, employer branding, employee experience.

Learning management, marketing and soft skills over 230 Hours on 36 Workshops, 29 Single classes, 6 Projects, 10 Mini-Courses.