Tomáš Partman

As Growth Marketing Manager at Alda Games, I drive user acquisition and revenue growth in the competitive mobile gaming industry. Key achievements & responsibilities: - Manage campaigns across Google Ads, Meta, Unity, AppLovin, Mintegral to maximize ROI. - Lead a team of motion designers & graphic artists, aligning ASO strategies and developing high-performing ad creatives. - Improve App Store Optimization (ASO) visibility, increasing organic installs and app store conversion rates. - Conduct competitor and market research to identify trends, benchmark performance, and shape campaign strategy. - Leverage AI tools (ChatGPT, MidJourney, Gemini, Sora) to automate campaign workflows, streamline creative testing, and boost targeting efficiency. - Implement structured A/B testing frameworks for ad creatives and store assets, resulting in measurable lift in CTR and conversions.

In this role I gained hands-on experience with UA campaigns and ASO, laying the foundation for my transition to Growth Marketing Manager. Key achievements & responsibilities: - Ran paid campaigns across Google Ads, Meta, Unity and other platforms, optimizing for user acquisition and engagement. - Assisted with ASO by optimizing keywords, store listings, and A/B testing creatives. - Supported social media campaigns (Instagram, Facebook) through content creation and scheduling. - Analyzed performance using Google Analytics, Facebook Ads Manager, Power BI, identifying new growth opportunities. - Conducted competitor research to track industry trends and guide strategy. - Collaborated with cross-functional teams to deliver engaging marketing assets and ensure campaign alignment.

I am honored to serve as a Project and Marketing Assistant at SARIO, where I contribute to the realization of the "Internships for Universities: Solutions for Companies" project. Alongside my strategic responsibilities, I am also a member of their social media team, where I contribute to promoting our initiatives. In this role, I support the coordination, stakeholder engagement, and research efforts that underpin the collaboration between universities and businesses. With a commitment to fostering meaningful connections, I assist in program development, logistical planning, and monitoring progress. It's a privilege to be part of a team that's dedicated to enhancing opportunities for students and contributing to Slovakia's economic advancement through this project.

Internship - Department of Innovative Approaches Ministry of Health of the Slovak Republic As an intern in the Department of Innovative Approaches, I contributed to the "Centers for Integrated Care" project, aimed at enhancing integrated healthcare services. My key responsibilities included: - Planning and implementing strategies to improve healthcare processes, leveraging principles of behavioural economics to drive patient-focused outcomes. - Collaborating with a multidisciplinary team of healthcare professionals, economists, and policymakers to ensure a holistic and effective approach. - Conducting data analysis to identify inefficiencies and develop actionable recommendations for process optimization. - Preparing proposals to integrate innovative, evidence-based solutions into the healthcare system. This internship deepened my understanding of Slovakia's healthcare system and demonstrated how innovation and collaboration can address complex challenges. I honed skills in data analysis, project coordination, and stakeholder engagement, which are directly applicable to fast-paced, problem-solving environments

My role encompassed a comprehensive range of responsibilities, including but not limited to: - Oversaw complete bar management, from inventory control and procurement to staff training and customer service excellence. - Developed and implemented innovative beverage menus, enhancing the establishment's reputation and customer satisfaction. - Managed financial operations, including sales reporting, budgeting, and cost management, to maximize profitability. - Led a team of bartenders and support staff, fostering a culture of teamwork, efficiency, and continuous improvement. - Ensured compliance with all health and safety regulations, maintaining a clean and safe environment for both staff and patrons. - Cultivated relationships with suppliers, negotiated contracts, and ensured the timely restocking of bar essentials. - Analyzed customer feedback and market trends to continuously refine offerings and improve the overall bar experience.

My responsibilities were diverse and critical to the success of the bar, highlighting my leadership in this dynamic environment: - Orchestrated the entire bar operation, ensuring top-notch service, from drink preparation to customer satisfaction. - Crafted and refined innovative cocktail menus that captivated our clientele and set us apart from competitors. - Managed inventory, including ordering supplies and optimizing stock levels, to ensure a seamless operation. - Directed and motivated a team of bartenders and support staff, encouraging a culture of excellence and professional growth. - Implemented rigorous quality control measures to maintain the highest standards of drink service and presentation.