Tom Watkins

* The most senior member of the marketing function and reporting directly into the owners of the group I was the custodian of all brands falling under the Press Room Group umbrella * Strategic responsibility for six different brands spanning 16 restaurants and their revenue growth * Lead the opening and launch of 4 new restaurants in 2013 * Orchestrate and lead a partnership with several celebrity chefs * Lead the redevelopment and rebrand of Press Room Groups flagship restaurant, The Pawn, at a cost of over HKD 20M * In 2013 achieve over HKD $20M in PR return * Achieved a HKD $8M ‘spike’ in business in a 3 month period in 2013 through partnership with American Express * In Q1/2 2014 reach a 17% increase in revenue at The Pawn versus same period in 2013 * Provide leadership of the sales and marketing department (seven people) by ensuring the appropriate structures, protocols and values are developed to meet KPI’s as set for the brands * Responsibility for developing the annual marketing plans and budget

Responsible for the development and implementation of the annual consumer marketing plan and strategy and managed all media output in the UK and International market. Managing a team of 2 people with other core responsibilities including devising a corporate marketing plan, overseeing annual and adhoc promotions, revenue generation and the launch of a new branding framework and identity as well as 4D cinema to better position the business and keep it front of mind as the 'must do' tourist attraction in the UK.

* QIC Global Real Estate is a leading Australian real estate manager with 10 shopping centres. Castle Towers is ranked the number 3 shopping centre in Australia for annual turnover, boasting over 350 retail stores, across a GLA of over 140,000sqm complete with a lifestyle, fashion, entertainment and food precinct offering * Development and management of annual marketing plan of an asset worth over $1 billion * Introduce a new communications package to bridge challenging relations with key stakeholders * Achieved annual footfall increase of 1.8% and attained a 2.2% sales increase through strategic partnerships, events and promotions * Management and execution of all annual key events and campaigns * Launched consumer interface website introducing new media channel * the first centre to be launched in a portfolio of ten

Part of a small committee of global marketers hand selected from Asia Pacific to determine the very best from an array of strategic marketing programmes in the retail arena covering events, promotions, CSR, PR and digital. Entries are made up of the best shopping centres in the region and scored by all judges who determine the strongest campaigns on an annual basis.

* Head hunted from the UK and appointed to lead the marketing drive for the re-launch flagship shopping centre, Stanley Plaza, located in Stanley, a renowned tourist destination on Hong Kong Island. At a cost of over $250M HKD this is considered the most significant property re-development for the business * Reach launch month retail sales in excess of HKD $125M * Generated revenue of HKD $2M through strategic partnership with American Express * Achieve footfall of over 100K during launch weekend and 500K in first month * Secure over HKD $4M in PR coverage over launch month for Stanley Plaza * Launch an entire new brand identity and guidelines package across numerous Link retail sites working with creative agencies

* One of the UK’s top ten leading property management and service companies with a diverse range of assets including retail and leisure under management in excess of EUR 30 billion. * Manage Marketing division and lead business development effort for UK retail property portfolio line * Introduce a new retailer and stakeholder communications strategy * Defined and developed the annual marketing strategies delivering off-line and on-line promotional and communication services both to business and consumer markets * Established and launched on-line presence for 6 properties * Support business to increase share in revenue projects and position properties as commercially viable

We are an exclusive global network of senior marketers that encourage our members to become bolder marketing leaders and help them think differently about the challenges they face. Founded in 1959, we have become one of the most influential drivers of marketing in the world, with offices in England, Scotland, Hong Kong, Singapore, Dubai and New York.www.marketingsociety.com/the-clubroom/about-membershipmembership@marketingsociety.com+44208 973 1350

* A global luxury, lifestyle, entertainment and dining brand CE LA VI owns venues in Hong Kong, Singapore, Bangkok and Saint-Tropez with Kuala Lumpur and Taipei scheduled to open in the next 12 months. Following a financial investment from L’Captial Asia (LVMH Group) the launch of their Hong Kong venue took place in 2015, nestled in the heart of the city’s bustling social scene * Define and lead the strategic vision for the brand and launch in Hong Kong * Build a team of 5 people incorporating marketing, membership, events, entertainment and PR * Devise a complete marketing strategy and brand manifesto for 2015/16/17 setting short, medium and long terms goals directly linked to revenue generation * Develop high profile affiliations and partnerships with brands such as Clockenflap, Art Basel, Asia Tatler, #Legend and LKF TV * Plan a series of high profile events to ensure media, shareholder and board engagement * Establish a strategic consumer annual marketing calendar for business growth and consumer embracement