Tom Parry
Regional Director @ Avery Healthcare
About
I am an experienced Regional Director with over 15 years’ leadership within the social care sector, specialising in driving quality, strengthening governance, and improving commercial performance across multi-site care home operations.Currently leading a portfolio of care and nursing homes across the South East with Avery Healthcare, I work closely with General Managers and senior teams to deliver safe, responsive and person-centred care alongside strong operational and financial outcomes.My focus is on creating well-led services where quality and performance go hand in hand. I take a structured, hands-on approach to leadership, ensuring clear accountability, strong governance frameworks, and consistent standards across all homes within my region.I have a proven track record of:* Improving regulatory compliance and inspection outcomes* Strengthening clinical governance and risk management* Driving occupancy growth and financial sustainability* Embedding robust operational and quality assurance frameworks* Stabilising and developing leadership teams during periods of change* Creating cultures of accountability, engagement and continuous improvementI am passionate about developing future leaders within the sector and building high-performing teams who are empowered to deliver outstanding care. My leadership style is supportive, visible and performance-focused, with a strong emphasis on clarity, consistency and delivering results.
United Kingdom
London
Hospital & Health Care
Stakeholder Engagement, Occupancy & Commercial Growth, Performance Management, Risk Management, Quality Improvement, Change Management, Team Development & Leadership, Multi-site Team Management, CQC Compliance, Governance, Risk Management, and Compliance (GRC), Operations Management, Team Management, Team Leadership, Project Management, Marketing, Sales, Problem Solving, Communication, Strategy, Analytical Skills
Experience

Regional Director
* Oversight of a portfolio of care and nursing homes across Kent, Surrey and South East London, with full accountability for quality, governance, operational performance and financial outcomes across the region. * Leading and developing General Managers to deliver safe, effective and well-led services, with a strong focus on accountability, consistency and performance. * Driving sustained improvements in CQC compliance, audit performance and regulatory readiness, ensuring services are consistently inspection-ready and aligned to best practice. * Embedding robust governance frameworks to strengthen oversight, risk management and operational control across all homes within the region. * Improving commercial performance through a clear focus on occupancy growth, cost management and service sustainability. * Leading on recruitment, retention and leadership development, building stable, high-performing teams and strengthening succession planning across the region. * Providing direct leadership to homes requiring improvement, delivering structured turnaround and stabilisation plans to restore performance and confidence. * Strengthening engagement with residents, relatives and stakeholders, ensuring transparency, trust and a consistently positive experience.

Regional Support Manager
South
Provided regional-level operational support across multiple care homes, working closely with senior leadership teams to drive performance, stability and improvement. * Supported a portfolio of homes across the region, focusing on quality, governance and operational performance * Worked directly with General Managers to address performance challenges and implement improvement plans * Provided hands-on leadership support within homes requiring stabilisation, including short-term operational oversight where needed * Strengthened compliance through audits, action planning and monitoring of regulatory standards * Supported occupancy growth and commercial performance through collaboration with sales and marketing functions * Contributed to leadership development, coaching managers to improve accountability and consistency of delivery * Acted as a key link between homes and senior leadership, ensuring clear communication and alignment of priorities

Registered Home Manager
Hampstead Court Care Home, St Johns Wood
Led the successful commissioning and operational leadership of a new care home, alongside supporting wider regional operations prior to opening. * Led the commissioning of Hampstead Court Care Home, overseeing pre-opening preparation, recruitment, systems implementation and operational readiness * Recruited and developed a full multidisciplinary team, embedding culture, values and performance expectations from the outset * Established governance frameworks, care processes and compliance systems to ensure safe and effective service delivery from opening * Supported occupancy growth through close collaboration with sales and marketing, ensuring a positive resident and family experience * Held full accountability for clinical quality, regulatory compliance and financial performance post-opening * Built strong relationships with residents, relatives and external professionals, establishing the home’s reputation within the local community Regional Support (Pre-Opening Phase): * Provided operational support across other homes within the Avery portfolio while Hampstead Court was in development * Supported homes with audits, governance, staffing and performance improvement initiatives * Worked alongside senior leaders to address operational challenges and strengthen service delivery

Registered Home Manager
Islington
Full operational leadership of a residential care home, with accountability for clinical quality, regulatory compliance, team performance and financial outcomes. * Led the day-to-day management of the home, ensuring safe, effective and person-centred care delivery * Maintained compliance with CQC standards, leading on inspections, audits and action planning * Drove improvements in quality, governance and resident experience through structured oversight and performance management * Managed and developed a multidisciplinary team, embedding a culture of accountability, consistency and continuous improvement * Strengthened relationships with residents, relatives and external professionals, ensuring clear and responsive communication * Oversaw occupancy, admissions and financial performance, supporting the commercial sustainability of the service * Implemented robust care planning, risk management and safeguarding practices to ensure resident safety and wellbeing

Deputy Manager
Islington
Supported the Home Manager in the effective operational leadership of the service, with a focus on quality, compliance and team development. * Deputised for the Home Manager, taking responsibility for the day-to-day running of the home in their absence * Supported regulatory compliance through audits, care plan reviews and monitoring of standards * Supervised and developed care teams, ensuring high standards of care delivery and professional practice * Played a key role in safeguarding, incident management and risk reduction * Contributed to improving resident experience through consistent, person-centred care approaches * Supported staffing, rota management and workforce planning to ensure safe staffing levels

Unit Manager
London
Led a care unit within a residential setting, ensuring high-quality care delivery and effective team coordination. * Managed the day-to-day running of the unit, ensuring safe, responsive and person-centred care * Supervised care staff, providing guidance, support and performance oversight * Maintained accurate care documentation, risk assessments and care plans * Supported residents with varying levels of need, ensuring dignity, choice and independence were promoted * Worked collaboratively with senior management to maintain compliance with regulatory standards * Contributed to audits, inspections and continuous improvement initiatives
Tom Parry's Contact Information
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