TOBIAS MORBITZER

Oversee a region encompassing three countries, successfully orchestrating diverse sales and marketing operations. Create a culture of camaraderie within the team to ignite passion for selling the tires. Highlights of accomplishments in this role include: • Used financial stewardship to handle sales budget exceeding 175 Mio. EUR, cost budget of over 25 Mio. EUR, and the marketing budget surpassing 6 Mio EUR. • Directed and mentored a team of 65+ indirect reports with a 3% turnover rate during the business model transition.

Strategized and governed sales and marketing efforts across DE, along with directing sales budget surpassing 120 Mio. EUR, cost budget of over 20 Mio. EUR, and marketing budget exceeding 5 Mio EUR. Highlights of accomplishments in this role include: • Managed an experienced team of 50+ professionals by building trust through transparent communication, resulting in earning recognition as a trusted leader. • Doubled monthly sales in 2020 across Germany during COVID-19, contributing to a total revenue exceeding 15Mio EUR and discouraging conventional expectations as driving and tire purchases faced unparalleled disruptions.

Exhibited true commitment to adapting to intricate operational dynamics of the global company. Managed a team of two direct reports and created comprehensive sales campaigns. Collaborated closely with the Sales, Marketing, and Finance stakeholders to handle dynamic tire pricing, prepare price lists, and secure approvals from the President. Highlights of accomplishments in this role include: • Created discount structures, aligning pricing with market trends and customer needs and formulating a visionary pricing strategy for three to five years. • Cultivated strong relations with entire 13 subsidiaries and regularly visited customers and markets throughout Europe, attaining deep insights into localized needs.

Directed operations related to tire and wheel procurement, along with building and maintaining valuable coordination between suppliers and internal teams aimed at ensuring timely availability of products to satisfy customer demands. Demonstrated financial stewardship to source budget surpassing 50 Mio. EUR. Highlights of accomplishments in this role include: • Selected by management to lead negotiations for two exclusive contracts for all of Switzerland, resulting in securing $15M in sourcing value and sales, contributing to an impressive total revenue of $30M. • Leveraged strategic leadership competency to achieve great outcomes, such as doubling tire sales from $250K to $500K, which generated a remarkable 125% surge in sales within the tire category.

- MBA Project: "Autonomous Driving - Impact on automotive spare parts sales"

Led implementation of procurement and logistics operations with 10 direct reports, leading to guaranteeing supply chain optimization. Orchestrated seamless relocation of warehouse facility by overcoming logistical challenges and minimizing disruptions in an effective manner. Highlights of accomplishments in this role include: • Conceptualized and executed the launch of a brand new 100K sq. ft. fully software-driven, semi-automatic warehouse (substantial $15M investment), resulting in attaining promotion to a more senior role. • Managed the entire process, from inception to operational readiness to ensure a flawless working setup.

Directed a high-performing sales and marketing team to shape strategic initiatives and execute streamlined activities related to business growth. Collaborated cross-functionally to reach ambitious goals in alignment with the established framework. Highlights of accomplishments in this role include: • Led and mentored the sales team of 6 individuals aimed at meeting collective sales objectives while adhering to set parameters. • Assessed the effectiveness of marketing initiatives and made data-driven adjustments as per requirements.

Spearheaded key initiatives in logistics, purchase, and strategy as the right-hand support to the CEO. Facilitated seamless communication channels, orchestrated high-level meetings, and provided strategic support, contributing to the effective implementation of initiatives and the overall success of the executive office. Highlights of accomplishments in this role include: • Devised and implemented a budget process that significantly impacted stock levels, resulting in a reduction of more than 10% and a remarkable sales growth of over 15%. • Led a transformative workshop to create the 'Vision 20x15,' formulating a comprehensive strategy for the next five years, including building organizational capabilities and doubling sales to $300M by 2015.

MBA Exchange Semester