Timothy C.

Consumer & Community Banking, Product & Experience (PXT) • Lead digital product strategy and content lifecycle modernization initiatives supporting enterprise digital channels and customer engagement platforms. • Drive platform modernization focused on omnichannel delivery, personalization, content governance, and scalable digital experiences. • Partner across product, engineering, marketing, analytics, and operations teams within a highly matrixed enterprise environment. • Support engagement transformation initiatives improving customer experience, workflow optimization, and enterprise content activation.

Lead strategist for five major pharmaceutical brands across DTC and HCP audiences, shaping engagement, adoption, and prescriber growth for U.S. and global markets. Key contributions: • Developed omnichannel engagement strategies and scalable digital ecosystems across portals, IVAs, CRM, and content platforms. • Unified U.S. and global brand strategies to drive consistency, operational efficiency, and measurable outcomes. • Integrated localized digital assets into global frameworks, improving speed-to-market and reducing fragmentation. • Drove strategic alignment across marketing, medical, regulatory, and data teams to deliver high-impact engagement plans.

Partnered with Pfizer on global HCP and DTC product and engagement strategy for Prevnar, achieving a 20% lift in engagement across priority markets. Key contributions: • Led omnichannel strategy development and created scalable digital ecosystems for deployment across all markets. • Directed development of 200+ digital assets, aligning with medical, IT, and regulatory infrastructure. • Introduced new platforms (TikTok, LinkedIn, Doximity) into channel mix and optimized based on behavioral insights. • Applied persona development, journey mapping, testing, and segmentation to drive consistent global outcomes.

Led product and platform strategy for a SaaS-native patient engagement and mobile navigation platform serving hospitals and health systems. Key contributions: • Accelerated go-to-market by 25% through roadmap prioritization and agile alignment. • Built product maturity models, forecasts, and business cases to guide executive decisions. • Advanced platform extensibility through SDKs, APIs, and third-party integrations to increase adoption and ROI. • Translated hospital VOC and workflow needs into 0→1 feature development and scalable N→1 improvements. • Supported sales and customer success with adoption, outcomes, and client enablement.

Shaped Merck Keytruda’s digital provider product strategy, driving a 22% increase in HCP acquisition and strengthening global brand alignment. Key contributions: • Built cross-functional alignment across medical, regulatory, UX, compliance, analytics, and engineering teams. • Reduced time-to-market by 50% through improved workflow design, agile alignment, and process optimization. • Designed IT-aligned roadmaps and scalable digital frameworks to support international deployment. • Led workshops and joint working sessions to unify product strategy, execution, and stakeholder buy-in.

Senior Digital Strategy & Product Leader supporting digital transformation across a large payer ecosystem serving millions of members. Key contributions: • Led hybrid product strategy + digital experience transformation across CareSource.com, mobile apps, broker/provider portals, and member engagement platforms. • Directed 0→1 product builds and N→1 platform modernization to unify experiences and streamline payer workflows. • Collaborated with engineering, UX, clinical, analytics, and compliance teams to launch scalable, member-first platforms. • Delivered SaaS, AI/ML, voice-enabled, and mobile solutions that upgraded digital access and operational efficiency. • Launched a broker & consumer enrollment platform generating $62M in new revenue. • Built one of the nation’s first HIPAA-certified Alexa skills, setting a security and innovation benchmark.

• Drove 135% revenue growth through targeted marketing, product positioning, and multi-channel engagement strategies. • Built product portfolios that aligned with customer needs across digital and traditional channels. • Collaborated on secure portals, mobile apps, and eCommerce tools that improved member and provider experience. • Led cross-functional initiatives supporting product launches, customer acquisition, and brand growth.

• Led integrated marketing campaigns across oncology, urology, gastroenterology, neurology, trauma, cardiology, and women’s health primary service lines. • Supported service-line growth strategies, increasing patient engagement and market leadership. • Collaborated closely with physicians and operational leaders to align messaging with clinical workflows.

Defined the hospital’s digital identity, brand architecture, and enterprise web strategy. • Led digital optimization initiatives, including SEO, analytics, and multimillion-dollar digital campaigns. • Partnered with clinical leaders to elevate digital experience, service-line visibility, and patient engagement.