Tim G.

Tim G.

Director @ FTI Consulting

About

With over ten years of experience in public relations and communications, I am a strategic and creative director who specializes in analyst relations, investor relations, brand strategy, media relations, copy writing and social campaigns. I have a proven track record of delivering high-quality and impactful results for clients across various industries, such as technology, law firm, tourism, and financial services. I am currently a director at FTI Consulting, a global leader in business advisory services, where I work with a talented and diverse team of professionals to provide best-in-class solutions to our clients' most complex challenges and opportunities. In my current role, I play a key role in performing detailed and accurate capital markets focused research, developing narrative, messaging and content assets, pitching and landing positive stories in key media outlets, and managing multiple accounts in a dynamic and fast-paced environment. I also leverage my skills in media relations, corporate image management, and crisis management to help my clients navigate the changing and competitive landscape of their industries. Additionally, I have won the Gold Award of AI & Technology Communications from the CIPRA 17th (2021) CHINA GOLDEN AWARDS for EXCELLENCE in PR for my work on a new brand launch project. I am always eager to learn new skills, explore new opportunities, and collaborate with other experts and stakeholders to deliver exceptional value to my clients and my organization.

Country

China

City

Chaoyang District

Industry

Public Relations & Communications

Skill

Media Relations, Corporate Image Management, Crisis Management, Financial Communications, 营销策略, 营销计划创建, Resiliency, 团队建设, 团队领导力, 战略思维, 策略, 领导力, 视频制作, 视频编辑, Content Planning, 内容营销, 社交媒体营销, Digital Marketing, Social Media Marketing, Personal Branding

Experience

FTI Consulting

Director

FTI Consulting

LinkedIn
2022-1 - Present · 4 yrs 9 mos

Beijing

• Play a key role in developing and implementing IR and financial communications strategies and programs • Perform detailed and accurate capital markets focused research to underpin client projects and deliverables • Develop narrative, messaging and content assets as required, including press releases, pre/post-earnings analysis/IR reports, messaging, Q&A documents, talking points, internal announcements, social posts etc. • Pitch, pursue, land positive stories in key markets and establish a close rapport with all forms and types of media, ranging from business and financial to technology outlets • Conduct day-to-day management of multiple accounts in a dynamic, fast-paced environment and serve as daily client contact and provide them with strategic advice • Help clients identify and address risks and issues thoughtfully and effectively to act and communicate with integrity • Actively manage, develop, inspire, and motivate junior-level team members to excel

Archetype

Associate Account Director

Archetype

LinkedIn
2021-2 - 2022-1 · 1 yr

Beijing, China

Won the Gold Award of AI & Technology Communications from the CIPRA 17th (2021) CHINA GOLDEN AWARDS for EXCELLENCE in PR

Archetype

Senior Consultant

Archetype

LinkedIn
2018-11 - 2021-1 · 2 yrs 3 mos

Beijing, China

• Develop public relations strategies, social media and marketing plans, and implement them with confidence • Provide strategic brand development for a new brand and introduce a new brand to the market • Drive tactical execution of client programs • Add creative insight and problem-solving to all of activities on a consistent basis • Gain in-depth understanding of social media tools and ability to implement social media programs • Understand what success means to each client, then deliver on those results • Manage billing process and play key role in budget development/management • Manage specific projects independently • Establish successful, productive relationships with client contacts • Support new business opportunities • Provide guidance to and be a mentor for the junior staff

Text100 (now Archetype)

Consultant

Text100 (now Archetype)

LinkedIn
2017-11 - 2018-10 · 1 yr

Beijing, China

• Assist senior management in developing and implementing the monthly account planning and activities • Identify and place the clients in targeted high-level media and blog opportunities • Act as the entry point in the agency to account management and will therefore begin to have fiscal responsibility over client service and account profitability under the guidance of a senior manager • Write attention-grabbing media materials, client correspondence, reporting documents, points-of-view strategy documents, social media posts and other integrated marketing materials • Establish strong relationships with knowledge of relevant media and KOLs to generate awareness of client’s products, services, thought leadership, or activities • Supervise support team and interns • Make a contribution to company's internal activities, such as video production and training coordination

Text100 (now Archetype)

Senior Account Executive

Text100 (now Archetype)

LinkedIn
2016-11 - 2017-10 · 1 yr

Beijing, China (1-week secondment to Hong Kong office)

• Responsible for leading and managing multiple B2B tech accounts spanning across PR, content, digital and social • Support and direct account teams in the development, coordination, implementation and administration of communications campaigns using both traditional and integrated tools • Responsible for the management and development of junior consultants • Cultivate and build new and existing relationships with clients in order to support new business efforts

Text100 (now Archetype)

Account Executive

Text100 (now Archetype)

LinkedIn
2016-4 - 2016-10 · 7 mos

Beijing, China (1-week secondment to Singapore office)

• Implement both traditional media and social media campaigns for B2B and B2C clients • Develop content including opinion pieces, press releases, social media posts, and pitches • Provide insight into key trends in the industry which are relevant to clients and create story ideas that generate coverage and buzz • Participate or manage community relations in key industry forums • Assist with new business efforts, brainstorms and research

Text100 (now Archetype)

Account Coordinator

Text100 (now Archetype)

LinkedIn
2015-4 - 2016-3 · 1 yr

Beijing, China

• Support multiple B2B tech client account teams • Draft press materials, including news releases, media alerts and pitch letters • Develop social media content • Read, track and report on relevant business and industry trade news • Create and maintain media lists and identify proactive media opportunities

Nevada Commission on Tourism, Beijing Office

Marketing Assistant

Nevada Commission on Tourism, Beijing Office

2015-1 - 2015-4 · 4 mos

Beijing, China

• Write reports, brochures and similar documents • Assist with promotional activities • Visit stakeholders and manage relations • Organize market research

Mytong International Information (Beijing) Co., LTD

Public Opinion Analyst

Mytong International Information (Beijing) Co., LTD

2010-10 - 2011-10 · 1 yr 1 mo

Beijing, China

• Wrote overseas public opinion reports for local government according to the overseas media coverage (Monthly) • Wrote reports of business credit rating (Weekly) • Trained and instructed new employees

Education

UNSW

UNSW

LinkedIn

Public Relations and Advertising

2013 - 2014 · 1 yr

• Successfully attained a Distinction average • 2013 Australian Creative Awards (student category)

Tim G.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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