Thuy Ho

Role Summary: Brought in to lead a critical 6-month transition project, aligning multiple agencies under a unified operating model within the WPP ecosystem. Key Contributions: - Served as the strategic bridge between local markets and global PMO leads, enabling smooth onboarding of Vietnam teams into a regional production framework. - Orchestrated collaboration across Singapore, Vietnam, and global support offices — balancing cultural nuance with clear KPIs and lean process design. - Supported change management efforts with clarity, empathy, and structure — helping teams adapt to new workflows and expectations. - Actively observed and documented process gaps to inform more human-centric systems and delivery rhythm.

In the role of Senior Account Director at Dentsu Creative, focus is placed on managing and fostering relationships with key clients, particularly those in the Japan portfolio such as (but not limited) Acecook, Ajinomoto, Daikin, Kirin, and Uniqlo, etc... - This position involves overseeing the strategic direction of client accounts and ensuring the delivery of high-quality service across all campaigns. - Successfully achieved a 20% growth in local business through enhanced client engagement and strategic initiatives. - Played a pivotal role in securing participation in a global pitch for Zespri Vietnam. - Developed comprehensive marketing strategies that align client goals with market trends. - Mentored team members to elevate their performance and foster a collaborative environment.

- To ensure long-term success and profitability through a focus on increasing customer satisfaction, overcoming competition, and analyzing market data. - Responsible for ensuring that all project objectives align with the organization's strategic mission and objectives. - Continuously monitor the project's advancement and maintain relevant stakeholders informed. - Predict and mitigate potential risks using alignment action plans - Using the RACI model, define, align, and comprehend the roles and responsibilities of all stakeholders in order to engage, inspire, motivate, and persuade them throughout the project. - Effectively lead and plan the transition to non-plastic bags, which will enhance Pharmacity's sustainable philosophy, reduce costs for businesses, and influence consumer behavior.

-Responsible for increasing Pharmacity's brand recognition, especially in the Medicine Feature, and ensuring brand consistency across 1000+ stores. - Successfully implement the first story-telling campaign for Pharmacity, highlighting the "Healthcare Expert" of the leading organized pharmacy brand on the market. - Implement the Doctor in-store campaign in partnership with Merck, with a proven track record of increasing sales and foot traffic. - Driving the Mental Health Campaign in collaboration with Zing, Pharmacity's first-ever campaign aimed at millennials and white collars. - Successfully completed the 1st ever Tet campaign with "The God of Health" platform for Pharmacity in order to promote the new perception of visiting pharmacies for Tet gifting.

- Manage the accounts of Sanofi and GSK, two major pharmaceutical companies. - Drive the series of customized MKT for Enterogermina during the Tet holiday with success. - Successfully operate Calcium Corbiere's "New generation of pregnancy" - Successfully operate the "Sensodyne Regional and Vietnam Sensodyne Moment"