Piyatida Chitaroon

Professor @ Chulalongkorn University

About

Hi, I’m Thoy Piyatida.I don’t just coach people. I awaken their hidden champions!I activate who they are meant to become — and turn that into real results.I work with founders, leaders, and high-performing individuals who feel that“there’s more to life and business than this.”Not more hustle.Not more strategy.But deeper alignment.⸻My work sits at the intersection of:* Identity* Purpose* Business Growth* Inner TransformationBecause real growth doesn’t come from pushing harder —it comes from becoming clearer.⸻What I do:→ Help you reconnect with your true identity→ Align your life and business with your purpose→ Turn your potential into structured growth and real income→ Build businesses that scale with peace, clarity, and impact⸻Before this, I spent over a decade building businesses,starting from age 15 in the entertainment industry.But my biggest transformation didn’t come from success —it came from realigning who I am.⸻Today, I don’t just build businesses.I build people who build businesses.And when identity is right —everything else follows: money, relationships, and direction.⸻If you’re a founder or leader who wants to grownot just fast — but right,Let’s connect.

Country

Thailand

City

Bangkok

Industry

Professional Training & Coaching

Skill

Community Building, Public Speaking, Neuro-Linguistic Programming (NLP), Executive Coaching, Interpersonal Skills, Lifelong Learning, Leadership Development, Executive Coaching , Coaching, Leadership, Social Influence, Influential Communicator, Accounting, Management, CEOs, Food and Beverage Operations, Operations Management, Strategic Planning, Marketing Strategy, Social Media Marketing

Experience

Professor

Chulalongkorn University

2026-1 - Present · 9 mos

Adjunct Professor | International School of Engineering (ISE), Chulalongkorn University Developing future engineers to become human-centered problem solvers. • Teaching Design Thinking and real-world problem solving • Training students to understand people, not just build solutions • Bridging engineering, business, and user needs • Guiding students from insight → solution → execution • Mentoring students to think critically, communicate clearly, and build with purpose

Chief Executive Officer

FIT U ACADEMY

2024-3 - Present · 2 yrs 7 mos

Founder & CEO | Purpose-Driven Coach & Growth Architect I help founders and leaders realign identity, unlock clarity, and build businesses that grow with purpose and profitability. • Designed transformation programs integrating identity, mindset, and business strategy • Coached entrepreneurs & young leaders to move from confusion → clarity → execution • Built a purpose-driven ecosystem connecting coaching, business, and real-world application Focus: Identity → Strategy → Execution → Sustainable Growth

Chief Executive Officer

Health Buddy

2022-6 - Present · 4 yrs 4 mos

Thailand

CEO | Health & Wellness Platform (B2B & B2C) Building a scalable health ecosystem through functional ingredients, product development, and strategic distribution. • Founded FIT U Premium Protein (B2C) — built from real market experience, operating in the consumer space for 7+ years with strong insight into customer behavior, branding, and sales dynamics • Transitioning from B2C → B2B (Health Buddy) to scale through ingredients, partnerships, and distribution • Focus on functional protein and functional health ingredients • Developing collaborations with brands to create scalable wellness products Key Strength: Bridging consumer insight (B2C) with scalable distribution (B2B) to build high-growth health businesses

Co-Founder

SOS SENSE OF STYLE

2016-5 - Present · 10 yrs 5 mos

Thailand

Currently building SOS Venture — actively seeking fashion brands and partners to scale globally Co-Founder | Multi-Brand Fashion Retail & Venture Platform (10+ Years) Built and operated a multi-brand fashion retail business with long-term sustainability in a competitive market. Now expanding into SOS Venture — a platform for building and scaling fashion brands to global markets. • Managed brand partnerships, retail operations, and long-term brand curation • Developed customer experience & community-driven growth • Positioned SOS as a fashion destination for curated local & international brands SOS Venture (New Growth Arm): • Building fashion brands through venture model (strategy, positioning, distribution) • Partnering with founders to scale brands beyond Thailand → regional / global markets • Leveraging network, retail platform, and ecosystem to accelerate brand growth • Focus on long-term value creation (equity / revenue share)