Thomas De Stio, MBA

• Own P&L and drive the strategic marketing vision for Summit Golf Brands, comprised of B. Draddy, Zero Restriction, Fairway & Greene, EP New York. Ensuring profitable growth, market expansion, and brand leadership. • Develop and execute comprehensive marketing strategies to optimize omni-channel engagement, customer acquisition, and revenue acceleration. • Lead digital transformation, scaling e-commerce through SEO, SEM, paid media, social, and email to drive measurable revenue impact. • Strengthen brand identity, ensuring consistency across all channels while fostering deep customer loyalty through compelling storytelling and strategic communication. • Execute high-impact omni-channel campaigns, integrating digital, retail, and experiential marketing to maximize brand visibility and engagement. • Direct PR, ambassadors, media relations, and influencer partnerships, shaping brand perception and enhancing market presence. • Leverage data-driven insights to refine product positioning, enhance customer experience, and optimize marketing performance. • Build and mentor a high-performing marketing and e-commerce team, driving innovation, accountability, and alignment with business objectives. • Collaborate with executive leadership and cross-functional teams, influencing company strategy and driving enterprise-wide initiatives. • Provide thought leadership, shaping market strategy and positioning the company for sustained growth and competitive advantage.

• P&L Owner of global digital marketing and Ecommerce. Responsible for leading innovative multi-channel marketing strategies, bolstering brand awareness, digital growth, customer acquisition, revenue and profitability worldwide. • In charge of leading the analysis of key performance metrics directly to the Global President and brand owners, making data-informed decisions that drive sustained business growth and operational excellence. • Revitalized the digital business framework, substantially improving the Ecommerce and digital marketing P&L. Executing strategic analysis and project management, consistently surpassing financial targets through innovative digital channel optimization. • Responsible for leading and cultivating a high-performance, diverse team, championing excellence and innovation. Facilitating strategic initiatives and fostering cross-functional collaboration, enhancing team dynamics and operational success. • Engineer of a comprehensive Ecommerce website redesign within the first month, significantly elevating user experience and operational efficiency, leading to enhanced sales conversions, improved customer retention, and meeting best in class digital business objectives. • Orchestrator of seamless launches of strategic partnerships and new products, including; A pivotal beauty category introduction (nominated for two Fragrance Foundation awards within the first 9 months of launch), and achieving high demand and sell-out collaboration successes with Gap, Stanley, Roller Rabbit, Supergoop, Bogner, Cotton, Dunkin, 21 Seeds, 1800flowers, Roblox, Tkees, Sunflow, and Kendra Scott.

• In charge of leading the development and execution of the global strategy for Online revenue generation and profitability. Accountable for the success of strategizing, growing, and scaling the Online and Omnichannel business Worldwide. • Responsible for the orchestration and execution of all aspects of the Digital business. Including: digital marketing, omnichannel, ecommerce, site development, operations, customer service, and third-party partners & affiliates, globally. • In charge of driving the Ecommerce business success by: building traffic drivers, optimizing site & customer experiences, improving operations & customer service; all while reducing operating costs, accelerating profitability, and accomplishing growth month over month. • Successfully lead and supported the Digital division by running complex analysis and developing actionable insights, all while managing a project roadmap of numerous high priority projects and strategic initiatives. Coordinating with development, operational, and marketing agencies to ensure the successful implementation and execution of all projects, with a successful track record of building best in class Digital channels. • Accountable for measuring, analyzing, and presenting, all relevant KPIs to executive leadership. Reporting directly to the Global President, and Chairman. • Leader of a department of diverse, worldwide, director and Sr. manager level, direct reports. Responsible for effectively growing and engaging a team of global leaders in order to develop a high-performance organization. • Responsible for successfully building and implementing the roadmap for Tom Ford’s CRM and Omnichannel business strategy. • Manager of the Tom Ford’s Global Digital Marketing and Ecommerce P&L, ensuring that the business exceeds revenue and budget goals.

• Responsible for leading the development and execution of the North American Digital strategy for Online revenue growth and profitability. In charge of the success of strategizing, growing, and scaling the Online and Omnichannel business in the region. Functioning as an internal advocate and key contributor in the definition and success of Loro Piana’s Digital business. • Responsible for strengthening, leading, and growing the digital business in North America by +134%, throughout my tenure. This was accomplished by: building effective traffic driving projects & strong digital marketing initiatives, positively impacting site development & improvements, managing third-party partners & affiliates successfully, creating operational efficiencies, building best in class customer service, and developing & executing a flawless omnichannel ecosystem. Supporting the growth of the business past group expectations and reducing operating costs. • In charge of leading a department of diverse senior managers. Responsible for effectively motivating and developing a successful team of leaders. • Solely responsible for the measuring and analyzing of all relevant KPIs, and effectively presenting to executive and C-level leadership worldwide and at the Group executive level. Reporting directly to the North American CEO. • In charge of managing Loro Piana North American Ecommerce and Digital Marketing P&L ensuring that the business meets goals and objectives • A member of the LVMH Digital Leadership community. Created to share business practices between brands in order to devise strategical initiatives

• Head of all Tod’s Group brands Ecommerce businesses in North America. Responsible for the development of the North American Digital strategy for Ecommerce revenue growth and profitability, for: Tods.com, Rogervivier.com, Hogan.com, and launch of Fay.com in the United States. • Accomplished success by: developing efficient & effective traffic growing projects & digital marketing strategies, spearheading site enhancements & user experience initiatives, successfully managing third-party partners & affiliates, building best in class operations & customer service, and designing & implementing the roadmap for the Omnichannel business. These initiatives helped grow year over year revenue and decreased operational expenses. • Manager of strategic projects and initiatives for all four brand digital businesses. Liable for presenting the business performance to C-level leadership worldwide. Reporting to the global CEO of Italian Touch, the Ecommerce business unit responsible for the Groups brand websites and Digital presence. • Oversaw and effectively led a team of managers, supporting the growth of an energetic and agile organization. Heeded with the responsibility to motivate, retain, train, and cultivate a team of varying experiences, backgrounds, and skill levels. • Managed all aspects of the business and its administration, including: real-estate, office management, financial accounting & reconciliation, and HR duties, recruitment, insurance & benefits. • Led in a complex matrixed organization, across multiple brands, departments, headquarters, and at the group level, in order to develop and grow the Digital and Omnichannel business. This included leading projects and ensuring alignment between all internal and external stakeholders. • Accountable for effectively developing and implementing the roadmap for Tod’s and Roger-Vivier's Omnichannel business • In charge of managing Tod’s Group, Ecommerce P&L, for Tod’s, Hogan, and Roger-Vivier businesses in North America

• Led Operations and Project Management for Gucci Ecommerce in North America. Responsible for leading the design, development, and implementation, of the North American Ecommerce Operations to support scalable and sustainable growth. • Accomplished year over year success by: orchestrating key initiative projects focused on site enhancements & user experience development. Built best in class operational efficiencies, by leading, supply chain, inventory, warehousing, and logistic initiatives, to support scalable growth. Collaborated with customer service Sr. Management to develop world class service in a fast-paced and evolving organization. Partnered with marketing teams to help grow and optimize online traffic via all acquisition channels. Supported the design & development of the roadmap for the Omnichannel business. These initiatives helped grow key performance indicators, year over year. Including traffic, conversion, and revenue for Gucci North America. • Responsible for running, daily/ weekly/ monthly business analysis and developing actionable insights to be presented to the executive leadership committee. Reporting directly to the Senior Vice President of Ecommerce, North America. • Led the roadmap of strategical projects for North America, working with global and development partners on execution and delivery of successful initiatives aimed to grow traffic, drive conversion, reduce cancelations & returns, improve fulfillment, and generate revenue. • Effectively led a team of Managers, Supervisors, and Analysts. With the responsibility to encourage, motivate, and develop a diverse team of leaders.

• Led Ray-Ban Ecommerce in North America. Responsible for leading the business development of the North American Ecommerce channel. In charge of strategizing, growing, and scaling the Online business year over year. • Accredited for the development of successful marketing tactics and traffic building initiatives. In charge of leading site enhancements & user experience development. Successfully managed third-party partners & affiliates. Built exceptional operations & customer service processes. Supported in the development of the Omnichannel business. Responsible for discovering and sourcing new business opportunities and establishing the business operations for sustainable and substantial future growth. • Successfully managed the Digital and Ecommerce business in North America by analyzing and developing insights, and managing a project roadmap of strategical and integral projects. Credited with the development of multiple industry disruptive initiatives, which proved to be a pivotal success for the brand. - Implemented new processes, in operations to meet industry best practices and assist in cost savings to increase the profitability of the business. • In charge of measuring, analyzing, developing, and presenting of the business performance to executive management worldwide. Reporting directly to the North American President of Luxottica. • Responsible for assisting in the management of the Ray-Ban.com financial P&L. Leading budget initiatives and managing projects to help develop Ecommerce business to meet corporate goals and reduce costs. - Developed and launched B2B2C initiatives- including strategic business partnerships with major fortune 500 companies. • Supported the developing and implementing the roadmap of Ray-Ban's Omnichannel business and the opening of the first physical Ray-Ban Retail store.

• Orchestrated, designed and developed, the Ray-Ban, D2C customer service organization and call center. • Manager of Ray-Ban.com Customer Service team. Responsible for supervising, training, and developing a team of 30 diverse agents. • Responsible for leading projects designed to develop, enhance, and troubleshoot Customer Care through various IT systems and operational platforms.

As the Operations Manager at Lacoste, I played a crucial role in managing store operations and held the keyholder position. My expertise encompassed inventory management, staff supervision, executing marketing campaigns, devising sales strategies, and ensuring effective communication within the store. Furthermore, I also excelled as a top sales associate and built a significant VIP customer base in the region, demonstrating my ability to drive sales and provide exceptional customer service.

As the Marketing Manager at ADR Media Integrators, a premier audio and visual company, I played a critical role in the development and execution of the company's marketing and brand strategies. I collaborated closely with business owners and key stakeholders to create a professional and effective company website. I was also instrumental in promoting the company's offerings through both online and traditional marketing channels, contributing to the growth and success of the business.

As the Executive Assistant Intern to the Chief Information Officer of the New York Mets at Citi Field, I played a vital role in the day-to-day operations of various departments within the organization. My expertise was heavily relied upon in the area of information and database systems, where I demonstrated my proficiency in managing customer relation databases and supporting the technology requirements of the MLB draft. My duties also included providing executive-level support to the CIO, ensuring seamless and efficient operations.

Completed a Master of Business Administration from the University of Mississippi (Ole Miss), graduating Summa Cum Laude with a 4.0 GPA. The program emphasized rigorous, applied business strategy across finance, marketing, analytics, and leadership, reinforcing disciplined decision-making, structured problem solving, and the connection between strategic thinking and execution.

The Sigmund Weis School of Business is globally recognized for its exceptional quality, consistently ranking among the top 5% of business programs worldwide.