Thomas A.

Managing partners of CONMEBOL Club competitions, with the responsibility to deliver and activate contractual rights in a 360-degree partnership package throughout seasons for many competitions, such as CONMEBOL Libertadores, Libertadores Femenina, Sudamericana, Recopa, and others. Supporting CONMEBOL in the development of its hospitality program for fans and main stakeholders. Includes coordination and approval of sponsorship deliverables, activations, and operations. Coordinating with Media Rights and Broadcast teams the development, approval, and implementation of partners' broadcast assets to be delivered during match live feeds, may it be in-game, ad spots and all media-related projects involving official broadcasters and partners/brands.

- Lead a portfolio of client accounts (many from betting/i-gaming) on a daily basis, serving as their main point-of-contact in the agency - Manage relationships and ensure that best quality of service and results are being achieved - Work closely with clients to understand objectives, plans, budgets, products/services, and other relevant information in order to ideate, develop, and execute new multi-marketing and business solutions - Collaborate with internal departments and work cross-functionally in brand activations (social media, online/offline media, influencers, content, PR, events, and other possible developments - Meet periodically with clients for reporting, projects recaps, results, new projects briefs, plan review, and regular updates - Establish and monitor KPIs to measure performance of projects and delivery of results - Work with the new business team to identify new opportunities, prospects, and support ideation and development of pitches

Led marketing strategy to grow PSG's business, brand and fanbase in North America and LATAM. Activities included partnership marketing, PR & communications, digital & content, collaboration with Ligue 1 and UEFA Champions League official broadcasters, events, Fan Club development, PSG Academies, influencer/celebrity marketing, and cross-sport opportunities. Also supported partnership development through ideation, storytelling, creative solutions, elaborating pitches, and offers.

Managed special projects for non-retainer clients. Successfully delivered first-time official fan events in Brazil by Manchester City FC and the NBA (The Finals), reaching total attendance of 600 attendees (MCFC) and 17,000 attendees (NBA). Management of Delta Airlines & partnering airlines partnership of Rock in Rio 2017 and Yamaha activations at the main motorcycle exhibit in Brazil

Led and managed the client’s ticketing & hospitality program. Developed strategy, management, and operations to deliver +8,000 tickets, activated throughout diverse marketing initiatives. Served as key contact with Rio 2016 to guarantee ticket & hospitality rights, also negotiating out-of-venue and in-venue hospitality, as well as additional tickets and branding/customization of spaces. Delivered communication plan for guests, including C-level executives from local and global teams. Supervised the necessary hospitality accreditation for Games-time and managed accommodation plan for staff and guests, eventually supporting overall Games-time operations in other fronts.

Developed integrated marketing plan, development and execution of MFM platform through main client (Ambev) and other partners. Managed relationship with soccer clubs and identified opportunities to leverage fans through CRM and club membership programs. Supported business development teams through creative solutions and the creation of pitches. Organized monthly committee meetings between all partners to communicate performance and results, also discussing areas of improvement.

Led the strategic development of Priceless Surprises platform by Mastercard in its inaugural year in Brazil. Developed creative initiatives through national Mastercard partnerships (Brazilian Football Federation -CBF and others), leveraging opportunities aligned with platform’s strategy. Through project management, coordinated the delivery of activations and delivered end results through reporting to global and local client teams. Managed and structured budgets for year-round platform and each specific activation within it.

Plan, manage and execute hospitality & ticketing program covering total of 7,000 tickets and 800 hospitality guests. Ticketing program activated all 64 matches in 12 host cities, while hospitality program was executed in 7 major matches in 4 host cities. From conception to execution, activities included delivery of in-venue and out-of venue spaces, coordination of logistics and accommodation together with client’s DMC, structuring ticketing strategy and distribution, and managing relationships with respective FIFA, LOC, and venue teams. Programs resulted in +90% guest satisfaction. At many times also supported deliveries for other partnership programs (sole & exclusive, signage, promotions, campaigns, mascot, digital, etc.) and reported regularly to partner’s local and global marketing teams. In post-event, worked with client to develop strategy and negotiation for new brand ambassador, conducting research project of +60 athletes of national and international level. Also developed consulting project to evaluate new partnership possibilities for post-FIFA World Cup.

Delivered 360-degree marketing strategy through ticketing program (+65,000 tickets, 15 competitions, 4 event days), PR strategy, broadcast & media plan in free-to-air and ESPN networks, partnership management (Red Bull, Ford, GoPro & local partners). Supported business development team on commercial strategy, asset creation, pitches, and offers

Coordinated bid RFP for the 2013-2015 Global X Games, being selected among the 6 host cities (from 30 cities worldwide) to host the event annually. Organized processes between all departments and secured solicited information by rightsholder (ESPN). Provided administrative support to all areas

Assisting in research and reports conducted by the department regarding potential vendors for new athletic facility; Assisting in generating data and statistics for gender equity reviews;Organizing budget and expense reports for the athletics business office;Composing comparative reports within conference to eventually analyze Towson’s efficiency in its goal achievements;Administrating travel changes and travel schedules throughout the seasons as well as contacting transportation services about changes and booking travels too. Completing checks and related paperwork to be provided to officials at home games; Organizing and contacting hotels about accommodations for teams;Daily administrative tasks

Participated in assigned duties and tasks delivered at D.C United home games. Activities ranged between community relations, box office, handout crew, hospitality, marketing/promotions, and operations.

Assisted in the organization of the association's upcoming High School sports league season by preparing game schedules and dates and editing roster for school's teams Assisted in the preparation of the school's annual sports award event. Aided in the direction of physical education classes Provided additional administrative and managerial support by making telephone calls, photocopying, and computer-processed documents