Joey Vitale
Owner @ Indie Law, A Trademark Law Firm
About
I'm a trademark attorney who has filed 1,700+ trademarks. But that's not really what I do. What I actually do is help entrepreneurs build brands worth protecting. I started Indie Law after watching a client lose her entire business because someone else trademarked her brand first. She had built something real, something she was proud of. And then she lost it all. That experience changed my career and shaped everything that came after. I've since helped thousands of founders protect their names, brands, and creative assets with clarity and ease, including Sarah, a podcast host who got a cease-and-desist letter while on vacation and had to rebrand her entire show. These aren't edge cases. They happen every week. And most of them are completely preventable . Indie Law is a flat-fee trademark firm built for entrepreneurs who want real legal protection without the mystery pricing or condescension. We've grown to seven figures because we actually care about getting it right, not just getting paid. I also run GetTrademarked.com for entrepreneurs who want to DIY their trademark journey the smart way, and Skybreaker, which helps law firm owners find and hire vetted virtual assistants without the agency markup. The same systems that helped me scale Indie Law now help other founders build confident, well-supported teams. I've built my career around one belief: the entrepreneurs who are changing the world shouldn't have to lie awake at night wondering if it can all be taken away. Whether that's protecting your brand legally, building a team you can actually trust, or finally understanding the stuff nobody explained to you, that's the work I show up for every day. Chicago-based | Proud Sicilian-American 🇮🇹 | Married to my best friend | Dog dad to Mr. Feeny
United States
Greater Chicago Area
Management Consulting
Team Building, Customer Experience, Legal Research, Social Networking, Research, Time Management, Legal Writing, Public Speaking, Press Releases, Facebook, Problem Solving, Web Design, Graphic Design, Data Organization, Client Interfacing, Cooperation, Microsoft Office, Google Docs, Website Development, Collaborative Leadership
Experience

Owner
Greater Chicago Area
I started Indie Law because I saw too many creative business owners doing amazing work—and leaving themselves legally vulnerable. They had the talent. The ideas. The momentum. But they didn’t know how to protect what they were building. So I built a law firm just for them. Since 2017, Indie Law has helped over 1,000 entrepreneurs protect their brand with powerful, done-for-you trademark services. We’ve worked with coaches, course creators, agencies, consultants, artists, and more—people who are serious about their business and ready to protect it the right way. What makes us different? • We’re one of the only firms focused exclusively on trademarks • We offer transparent flat fees—no surprise bills, ever • We keep the process simple and collaborative (no legalese, promise) • And if your first trademark application doesn’t go through, we’ll file a second one for free We believe peace of mind is a business asset. Our job is to give you that peace so you can stay focused on your genius. If you’re building a brand you love—and want to keep it safe—book a free call with our team: https://indielaw.com

CEO
When I first started Skybreaker, I had one goal: help overwhelmed business owners grow without burning out. At the time, I was running my law firm and struggling to keep up with everything. I didn’t need another app or planner—I needed the right support. That’s when I found the power of overseas virtual assistants. Within a few months, I had trained a VA who was saving me 20+ hours a week. That changed everything. Today, Skybreaker helps other founders do the same. We've helped hundreds of small business owners—especially lawyers—build out lean, efficient VA teams for less than $10/hr. No bloated agencies. No vague advice. Just real delegation systems that actually work. If you're the bottleneck in your business, we help you get out of the weeds and into your zone of genius. Some of our clients: • Hired their first VA in under 2 weeks • Went from stressed and scattered to focused and scaling • Got back 15+ hours a week while increasing their revenue At Skybreaker, we don’t just find you a VA. We help you become the kind of leader who gets results from one. Want to see how it could work for you? Book a call: https://skybreakergroup.com

Associate Attorney
Greater St. Louis Area
• Deposed a party in a secured transactions case • Identified relevant documents and draft deposition outlines • Drafted and researched briefs in support of dispositive motions • Prepared discovery requests and responses • Argued two motions to compel, one in a secured transactions case and one in a breach of contract case • Represented clients at hearings and case management conferences in state and federal courts • Conducted legal research on a wide range of issues and draft memoranda • Defended hospital systems, businesses, and municipalities in labor and employment disputes, including employment discrimination and workers’ compensation claims • Represented general contractors and subcontractors in construction litigation and mechanics lien defense • Represenedt hospital systems and medical professionals in medical malpractice lawsuits • Firm named among U.S. News – Best Lawyers® “Best Law Firms” from 2013 to 2015

Law Clerk
Greater St. Louis Area
• Conducted extensive legal research in many fields of law, including medical malpractice, construction, real estate, personal injury, and employment • Prepared motions, briefs, and memoranda at the pre-trial, pleading, and discovery stages

Online Editor
Saint Louis University Law Journal
Greater St. Louis Area
• Created and maintained the online companion to the Saint Louis University Law Journal (http://www.slu.edu/colleges/law/journal/), ensuring that all online content is updated, relevant, and accurate • Monitored the Journal's social media accounts, including Twitter, Facebook, LinkedIn, and Google+

Judicial Extern for the Honorable Donald G. Wilkerson
United Stated District Court for the Southern District of Illinois
• Conducted legal research and prepared bench memoranda • Observed and assisted the judge in courtroom proceedings and pretrial conferences

Writing Tutor at James A. Glenn Writing Center
Xavier University
• Assisted students at all stages of the writing process in order to improve their writing abilities • Collaborated with students in various concentrations to develop strategies for achieving their goals as writers

Core Member
St. Catherine Laboure Youth Ministry
• Ministered to teenagers by building Christ-centered relationships • Planned and led retreats for junior high and high school teenagers • Managed the parish's youth ministry website

Intern
United States Senate
• Administrative tasks and office duties to aiding the press secretary, legislative staff, outreach staff and constituent case workers • Researched and prepared legislative projects, answered phones, greeted guests, organized constituent mail, and drafted press releases • Gave tours of the U.S. Capitol

Intern
Legal Services of Eastern Missouri
• Wrote case summaries, referrals, and other types of letters on behalf of low-income and elderly clients • Minor secretarial work, such as filing, answering phones, and setting up appointments for pro bono cases
Joey Vitale's Contact Information
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