Osama Shormani
Graphic Designer @ alfanar
About
I don't just design logos; I engineer identity systems that drive business growth. In a crowded market, "looking good" is no longer a competitive advantage. To capture market share, your brand needs a Strategic Identity System, a visual framework that signals trust, authority, and value to your investors and customers. That is where I come in. My Approach: The Logic of Design. With a background in Mechatronics Engineering, I approach branding differently than most. I don't rely on guesswork or fleeting trends. I treat brand identity as a problem-solving discipline. I break down complex business goals into precise, scalable visual systems that work across every touchpoint, from digital apps to physical environments. What I Deliver: I partner with forward-thinking companies (Fintech, Construction, Hospitality) to transition them from "Chaotic" to "Market Leader." - Strategic Clarity: Transforming vague business ideas into sharp, actionable brand positioning. - Identity Systems: Creating comprehensive visual languages (not just logos) that allow your internal teams to execute faster and more consistently. - Commercial Impact: aligning design decisions with your revenue goals—helping you lower acquisition costs and build long-term brand value. Selected Track Record: - Corporate & Tech: Developed the identity system for SYN Construction Solutions, integrating AI and innovation into a cohesive visual narrative. - Production & Media: Rebranded Unique Pixel, positioning them as a leading Saudi production house with global standards. - Hospitality: Crafted the cultural narrative for Noqush Villa, blending Asiri heritage with modern luxury. Whom I Work With: I work best with CEOs and Founders who understand that design is an investment, not an expense. Whether you are scaling a SaaS product or launching a corporate entity in Riyadh, I provide the strategic partnership required to elevate your perception. Let’s Discuss Your Trajectory. I am currently accepting select projects for Q1 2026. If you are ready to elevate your brand’s perception, send me a message or review my portfolio below.
Saudi Arabia
Riyadh
Graphic Design
Technical document design, Marketing Graphic Design, Attention to Detail, Profile design, Visual Content Strategist, Brand Identity Systems, Creative Direction, Logo Design, Layout Design, Social Media Visual Systems, Typography, Color Systems, Brand Guidelines, AI-Assisted Creative Ideation, Creative thinking, Digital Asset Design, Infographic Design, Concept Development, Visual Strategy, Cross-team Collaboration
Experience

Strategic brand designer
Riyadh, Saudi Arabia
Designed strategic identity systems for clients across KSA. • Built brands for tech, hospitality, media, and production. • Delivered end-to-end identity systems: research → concept → system. • Integrated AI tools to accelerate ideation, mood boarding, and creative direction. • Focus on clarity, cultural sensitivity, and harmony across brand touchpoints. • Identity System Development: Design comprehensive visual systems (Logos, Typography, Color Psychology) that ensure brand consistency across all channels. • Business Impact: Delivered the rebranding for "Unique Pixel" and "SYN Construction," directly supporting their repositioning in the Saudi market.

Senior Graphic Designer
Riyadh, Saudi Arabia
• Designed and developed comprehensive brand identities for diverse clients. • Created visually compelling presentations and social media graphics. • Collaborated with cross-functional teams to ensure alignment with client objectives and brand strategies.

Brand & Graphic Designer
United Kingdom
Worked as part of a global digital brand supporting thousands of entrepreneurs. • Developed identity systems and visual frameworks for VMS and sub-brands. • Led visual direction for the Viral Content Club®, delivering monthly branded collections used by creators worldwide. • Translated strategic messaging into consistent visual language across campaigns, landing pages, digital products, and social media. • Collaborated with strategists and creative directors to build scalable visual assets grounded in clarity, hierarchy, and market relevance. .

Brand Designer
Designed strategic identity systems for clients across KSA, UK, Brazil, Malta, and Yemen. • Built brands for tech, hospitality, media, education, and personal brands. • Delivered end-to-end identity systems: research → concept → system. • Integrated AI tools to accelerate ideation, mood boarding, and creative direction. • Focus on clarity, cultural sensitivity, and harmony across brand touchpoints. .

Graphic Designer
First Idea Agency
Saudi Arabia
I worked as a Graphic Designer, creating visual content that spanned social media campaigns, magazine advertisements, and branded assets for clients across multiple industries. My collaborations included projects for the Al-Zulfi Chamber of Commerce, the Production Association, and the Council of Charitable Societies in Saudi Arabia. Each project was crafted to reflect the brand’s unique identity and communicate its message with clarity and visual impact. I also designed a variety of books and publications, both in print and digital formats, ensuring every piece maintained a high standard of aesthetic and functional design.

Founder & Magazine Designer
Yemen in Peace Magazine
Ta'izz Governorate, Yemen
Created the magazine’s visual identity, bilingual system, and editorial layouts. • Winner of Bronze at the Gridliners Awards for Arab Designers. • Developed a brand that bridges Yemeni youth with global audiences. .

Book Designer
Makkah, Saudi Arabia
I worked as a Graphic Designer on a series of official publications for the General Presidency for the Affairs of the Grand Mosque and the Prophet’s Mosque, in collaboration with an intermediary partner. The project involved designing several key books and reports, including: • Competency Matrix for Employees of the General Presidency for the Affairs of the Grand Mosque and the Prophet’s Mosque • Functional Competency Guide for Employees of the General Presidency for the Affairs of the Grand Mosque and the Prophet’s Mosque • Study on Measuring the Impact and Return on Investment of Training at the Presidency • Training Programs Based on Functional Competencies for Employees of the General Presidency for the Affairs of the Grand Mosque and the Prophet’s Mosque All publications were produced under the supervision of His Excellency Professor Dr. Abdulrahman bin Abdulaziz Al-Sudais, President General for the Affairs of the Grand Mosque and the Prophet’s Mosque, and prepared by the General Directorate of the Grand Mosque Academy.

Graphic & Print Designer
Al-Tal Media Office
Ta'izz Governorate, Yemen
I was responsible for designing and producing a wide range of printed and promotional materials, ensuring visual quality and alignment with marketing objectives. My role combined creative design with production oversight, guaranteeing accurate execution from concept to final print.
Osama Shormani's Contact Information
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