Thai Hung Hua

Main in charge of Nutrition category. - Product portfolio development (including new launch, re-launch, innovation) and management (pricing, proposition,P&L). - Conduct and co-ordinate effective Advertising and Promotional activities for the company brands, ensuring a strategic approach, tactical execution, and innovative and aggressive campaigns. Achievements: - Successfully developing New Milk product with 3 SKUs in 2021

- Main in charge of instant coffee category. - Coordinating with other team members in MKT departments to plan and deploy the programs (typifying Consumer promotion for total categories, Roasted and Ground and Instant Coffee; Lunar New Year festival…) - Leading internal team to do everyday task work for exploit brand key. Achievements: - Successfully launching Trung Nguyên Legend Instant Coffee – the brand new line of instant coffee Category with the launching event in 16/06/2018

*In charge of Ice Cream category . *Conduct and co-ordinate effective Advertising and Promotional activities for the company brands, ensuring a strategic approach, tactical execution, and innovative and aggressive campaigns. *Manage brand strategic activities (launch, re-launch, innovation…) and in development of brand marketing plan. *Take the role of a project leader and work closely with agencies from the period of creating idea & planning to the period of executing and managing campaign as well as finishing and making report. *Operation management (interact with other departments for on-going projects, competitors, budget phasing, media plan tracking...).

*In charge of Yogurt Category ( SuSu, Pro Beauty brands) *Conduct and co-ordinate effective Advertising and Promotional activities for the company brands, ensuring a strategic approach, tactical execution, and innovative and aggressive campaigns. *Support for Brand manager to work closely with agencies from the period of creating idea & planning to the period of executing and managing campaign as well as finishing and making report. *Operation management (interact with other departments for on-going projects, competitors, budget phasing, media plan tracking...).

In charge of Growplus+ brand and corporate brand. Conduct and co-ordinate effective Advertising and Promotional activities for the company brands, ensuring a strategic approach, tactical execution, and innovative and aggressive campaigns. Monthly tracking data/ validate and evaluate brand performance through its share/distribution in comparison with competitors. Assist Brand Manager in managing brand strategic activities (launch, re-launch, innovation…) and in development of brand marketing plan Take the role of a project leader and work closely with agencies from the period of creating idea & planning to the period of executing and managing campaign as well as finishing and making report. Operation management (interact with other departments for on-going projects, competitors, budget phasing, media plan tracking...). Achievement: · Successfully of launching Grow Plus milk powder – malnutrion kids line which is the most successful brand in the company in 2017.

• In charged of media planning for Knorr , Lipton (Food and Drinks), Rexona ,Dove Deodorant, Vaseline men and AXE. • Prepared media plans and developed buying briefs. • Reported and reviewed campaigns/competitors monthly • Contacted with marketing team on plan and budget • Dealt with media suppliers to get the best advertising price • Reported to Media Director

• Develop and execute brand plan activities to drive growth of brand in terms of volume, value. • Connect closely with Sales department for making and controlling trade-marketing program. • Monitor executive progress and provide monthly update, analysis and recommendation to Management. • Manage and follow up with service agencies and suppliers when outsourcing. • Responsible for analysing and reporting information of AC Nielson about market.