Thaddeus Liu

Leading global growth strategy for OrionStar Robotics, a pioneer in AI service & cleaning robots. • Driving distributor partnerships across Europe, MENA, SEA, and North America. • Focus on CleaniBot, a 6-in-1 AI cleaning robot that sweeps, scrubs, vacuums, mops, disinfects, and self-cleans. • Building go-to-market channels (hospitality, healthcare, malls, airports, offices, schools). • Scaling online demand generation via LinkedIn, TikTok, and partner enablement. • Delivering ROI for distributors by reducing cost, improving efficiency, and enhancing brand image 

Nasdaq:CMCM

Responsibilities: 1. Redefined user growth framework, optimizing acquisition, activation, retention, and reactivation across 6 Southeast Asian countries. 2. Applied data-driven analysis, breaking down goals and identifying key growth drivers in line with e-commerce needs. 3. Redefined user personas, scenarios, pain points, and product selection through data. Developed a TikTok-like content distribution model integrated into operations. 4. Analyzed key user journey points, redefined the traffic funnel, and set quantifiable user experience standards. 5. Executed strategies to boost landing page conversion and overall user experience. 6. Created traffic value models, pricing algorithms (LTV, tROAS, bidding). 7. Reduced costs and improved paid traffic efficiency by restructuring campaigns, automating audience segments, creatives, and pricing across Facebook, Google, TikTok, and RTA. 8. Used AI tech (ChatGPT, Stable Diffusion) to auto-generate creatives for consumption scenarios and product selections (AIGC). 9. Conducted market and competitor analysis (SOV, CPM, bidding), reviewed conversion efficiency, supply strength, and sales windows for each industry. 10. Managed SKU segmentation and distribution strategies. Results: 1. Reduced order costs by 15%-20%, almost achieved the annual target. 2. User growth strategies accounted for 70% of the budget, driving efficiency. 3. AIGC replaced 100% of text and <5% of image creatives. 4. User experience upgrades improved conversion rates by 10%+. 5. Reduced operations staff by 80%, with further optimizations potentially cutting costs by 40%. Additional Metrics: 1. Conversion rates in target cities up 50%. 2. New user activation costs down 20%, with a 16% boost in registration. 3. Conversion in segmented industries up 15%. 4. Redefined target metrics saved 45% of the budget vs. the original approach.

Team: 3 operation staff + 1 engineer + me A. the user growh of oversease e-commerce business. results: Aliexpress turns to 20% growth of UV &GMV from many years declining. base number millions of UV. Alibaba.com turns to 15~20% growth of UV & GMV from many years declining. base number millions of UV. Taobao explosive growth to 10 times of UV & GMV as a startup project. base number less than 1 million UV. the non-english non-chinese UV&GMV 100% growth. B. packaged business capability of SEO . 1. e-commerce keywords database for most countries, 10 languages, common industries. 2. purpose oriented keywords clustering . 3. automated inner links. results: 1. increased the total amount of keywords from millions of low quality to 600 millions high quality. 2. human resource cost reduced 99%, from 48,000 to 180 man-day. 3. procurement cost of hardware,network etc reduced 90%, from about 50-100 million to millions RMB. C. the management of development projects control by a new way of AB testing. results: the clear outcome for each project deployment ±10%. only applied in alibaba.com, 2190 men-day saved per year. D. other growth works 1. UE optimization. 6% bounce rate reduced. 2. ASO technology, ranking of the target keywords rising from 500-4000 to 3-10. un-implemented projectes with demos: 1. the amazon seller service. niche market exploring, end-user needs exploring(by the Sentiment Analysis), sourcing. 2. business report of products, the relationship of supply chain, the trends in each country, key features,

team size: 5 engineers + 2 operation staff + 20 outsourcing + me 1. in charge for SEO orders. 800% increment in unbranded orders coming from search engine organic traffic. the net income increassed tens of millions of RMB. 80% keywords ranking at 1 or 2 at page one. 2. the implementation of SEM automated ads system. ROI increased 400%~500%. deployed one strategy after dozens of AB testings and saved 10% total cost and kept the same orders. 3. UE optimization, and the Multiple variable AB testing process. CVR increased 35% ~ 50%. 4. the implementation of other systems or packaged business units. un-implemented projects with demos: 1. Social APP cloud marketing robots. 20% success rate of user arrival. 2. a new business of offline crowdsourcing sales & support system. along with the strategy of growth. 3. machine learning of precise promotions.

team size: only me. coding by Ruby Lang in charge for the organic search traffic of the follow web products: dict.youdao.com(from 200 to 200,000 in the condition of blocking by Baidu) fanyi.youdao.com cidian.youdao.com www.huihui.cn auto.163.com （15% real user growth, not including trash traffice) news.163.com responsible for the strategies, implementations,data analysis, data crawling, minisite development, development for some special web product.

team size: 4 engineers + me Web products development SEO strategies SEO system development SEO trainings intranet products development

ECDL software testing and tech support before and after sales Office IT support Field support for 6000 students' exam Software localization testing in Athens

Maths and Computer Science courses.