Tetyana Kuznetsova

Responsibilities: -Conduct comprehensive keyword research across tracked keywords, translating insights directly into on-page and content strategies that target high-intent search queries -Perform regular site audits using SEMrush and Screaming Frog to identify technical issues, fix crawl errors, and resolve redirect chains — keeping client sites healthy and indexable -Optimize meta tags, headers, internal linking, and on-page elements across 30+ client sites on WordPress and Shopify to improve search visibility and click-through rates -Manage end-to-end article publishing pipeline: briefing, editing, scheduling, and refreshing existing content for freshness, relevance, and SEO performance — 100+ articles published to date -Generate and edit high-quality AI-assisted content aligned with search intent, with a focus on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) — structuring content to perform not just in traditional search, but in AI-powered answers and generative search results -Write SEO briefs and test tasks for copywriters, setting clear guidelines on keyword usage, structure, and search intent so content hits the mark from the first draft

Responsibilities: -Built and executed Instagram content strategies for product brands from scratch, aligning content formats, posting schedules, and messaging with each client's business goals -Grew one brand account from 0 to 5,000 followers through consistent content strategy, community engagement, and smart use of Instagram Stories and Reels -Planned and maintained monthly content calendars, ensuring a steady publishing rhythm and thematic coherence across all posts -Wrote captions and copy tailored to each brand's voice — balancing personality, clarity, and platform-native language to drive engagement -Conducted hashtag research to maximize organic reach and content discoverability for each niche -Tracked performance via Instagram Analytics and adapted strategy based on reach, engagement rate, and audience growth data -Monitored Instagram algorithm updates and platform trends to keep content competitive in a rapidly evolving landscape -Managed full client communication and handled brand-aligned product photography to maintain a consistent visual identity

- Conducting English classes for both children and adults - Specializing in general English, business English, and English for IT - Developing comprehensive lesson plans for effective learning - Selecting and implementing relevant teaching materials to enhance engagement