연정 고
Brand Marketing Specialist
About
문화와 콘텐츠, 상업성이 만나는 지점에서 브랜드를 기획하고 성장시킵니다. 통합 마케팅 전략과 크리에이티브 콘텐츠로 브랜드의 방향과 성장을 함께 설계 합니다. 메이크업 브랜드 힌스 (hince) 초창기 멤버로 합류하여 마케팅 팀 빌딩과 콘텐츠 마케팅을 담당 하였습니다. 브랜딩과 디지털 콘텐츠 기반의 마케팅, 이를 활용한 커머스 분야에 관심이 많습니다. Shaping brands where culture meets commerce, content, and creativity. Driving brand growth through integrated marketing, creative content, and digital commerce.
South Korea
Seoul
Consumer Goods
온라인 콘텐츠, 비즈니스 컨설팅, 온라인 광고, 브랜드 전략, 콘텐츠개발, 통합마케팅, 콘텐츠 마케팅, 브랜딩, 소비재, 예술, 편집, 컨설팅, 소통, 마케팅전략, 마케팅 커뮤니케이션, 콘텐츠 전략, 콘텐츠 , 마케팅, 디지털 생산, 디지털 마케팅
Experience
Brand Marketing Specialist
VISION WORKS Co.
대한민국 서울
Expertise - Brand development & go-to-market strategy - Brand IMC strategy & execution - Brand digital content & social media strategy - E-commerce sales marketing strategy Clients - Beauty : OLIVE YOUNG, GESGEP, teoandthe, Tage - Interior & Living : OWC Clocks - Food : BULDAK (Samyang Foods), ONE ACRE FARM, SEOULIAN, Taheebo - Fashion : Payntr Golf Korea, PREVAIL, Chama Sports Lab
Marketing Manager
Beaubble
대한민국 서울
Served as a Brand Marketer for GLYF (글맆), collaborating across teams to develop and launch the brand concept, execute marketing communication, and create branded merchandise. - End-to-end development of the GLYF brand concept, including launch strategy and marketing communication - Management for GLYF merchandise that resonate with brand identity and enhance consumer loyalty - Content execution for GLYF social media & PR - New beauty brand development & proposals based on K-POP IP partnerships
Commerce Marketer
(주)스튜디오에피소드
대한민국 서울
E-commerce Marketing Strategy for Beauty Brands Business Development & Proposal
Brand Marketing Manager (LOiViE 로이비)
신세계인터내셔날(Shinsegae International Inc.)
SI Cosmetic Department (Partner) Brand Marketing & IMC Strategy, Marketing Execution for domestic perfume brand LOiViE (로이비)
Marketing & Digital Content Part Lead
주식회사 비바웨이브 (힌스)
메이크업 브랜드 힌스 (hince) Marketing Communication Team - Marketing Strategy for IMC Campaigns - Digital Contents Marketing Part Leader
Branding Specialist
Ranee & Co
대한민국 서울
Brand & Marketing Strategy
Brand Consulting Intern
Ranne & Co
Internship for branding projects
Freenlance Video Editor
Video Editor (Beauty)
Design Intern
안그라픽스
Design Department Intern - AmorePacific Company Heritage Archive Project
Education
Hongik University
Graphic Design (디자인학부 시각디자인전공)
Lucerne University of Applied Sciences and Arts
Graphic Design
연정 고's Contact Information
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