✨Tessa H.

Owned and scaled a $16M+ partner-driven acquisition channel (~15% of company pipeline), with full accountability for partner strategy, pricing, and performance across digital and call center environments Drove ~$4M incremental YoY revenue while reducing spend by ~$1.7M through partner optimization and efficiency improvements Improved LTV:CAC by ~40% by restructuring partner mix, refining payout models, and optimizing downstream conversion quality Increased revenue per lead by 30%+, improving lead quality and enrollment outcomes across Medicare Advantage campaigns Led partner strategy within a performance marketplace environment (MediaAlpha + affiliate networks), balancing demand, pricing, and partner quality to maximize revenue Partnered cross-functionally across analytics, compliance, operations, and leadership to improve forecasting, reporting, and performance visibility. Managed forecasting, pacing, and budget allocation across partners to maintain volume targets and optimize efficiency during peak enrollment periods

Scaled affiliate acquisition within a high-volume performance marketplace, driving revenue growth through partner expansion, pricing optimization, and channel strategy Built partner evaluation frameworks and performance benchmarks to inform investment decisions and budget allocation Improved lead quality and conversion through data-driven testing, partner segmentation, and optimization strategies Collaborated across analytics, compliance, and operations to align acquisition strategy with business and regulatory requirements.

Led end-to-end multi-channel demand generation strategy across paid media, SEO, affiliate, and lifecycle marketing Reduced marketing spend by ~$2M while exceeding revenue targets, improving efficiency by 200% through channel mix optimization Drove 2.2x revenue lift on a 2.3M-member email campaign through testing and optimization Launched and scaled partner programs generating $3.5M+ revenue in year one Led SEO and content initiatives, improving organic visibility and launching the Eyeconic blog to drive inbound demand

Stepped in to lead digital eCommerce marketing during a leadership transition, overseeing budget allocation, performance strategy, and agency management Drove cross-functional alignment across marketing, analytics, and operations to maintain performance and support continued revenue growth Led migration from Eloqua to Salesforce Marketing Cloud, ensuring continuity of lifecycle programs and resolving critical data and automation challenges Identified and executed new testing and lifecycle optimization opportunities that drove measurable revenue lift

Executed demand generation across paid media, SEO, and partner marketing, improving ROAS by 10% YoY and increasing acquisition efficiency. Collaborated with agency partners to manage performance, testing, and optimization across channels. Led SEO initiatives in partnership with content and analytics teams, improving organic traffic, search visibility, and on-site conversion; project managed the launch of the Eyeconic blog to support inbound demand and content-led growth. Launched and scaled partner programs generating $3.5M in revenue within the first year and supported execution of large-scale, multi-channel campaigns.

Developed digital marketing and partner strategies for clients across multiple industries, driving revenue through partner acquisition, optimization, and performance analysis. Delivered data-driven insights to improve performance and support growth.

Led special projects across affiliate programs, driving performance through partner optimization, reporting, and cross-functional coordination across a multi-client portfolio.

Managed affiliate programs across retail (Joss & Main), SaaS (Constant Contact), and travel (CheapAir), developing tailored partner strategies across distinct customer journeys and monetization models Owned budgets, forecasting, and performance across a multi-client portfolio, driving scalable revenue growth and improving acquisition efficiency Led partner recruitment, activation, and optimization across content, loyalty, and comparison partners, expanding program scale and performance Drove full-cycle affiliate program management for eCommerce and lead generation clients, improving partner contribution and overall channel ROI Recognized with a LinkShare Golden Link Award nomination for affiliate program performance

• Developed and managed online marketing efforts for end consumers (B2C) and corporations (B2B), creating key internet marketing activities to acquire and retain new tax clients through email campaigns, affiliate marketing, and social media. • Optimized profitability by developing a comprehensive email marketing strategy, including production schedule, creative development, copy writing, testing, execution, segmentation, and analysis. • Sustained an optimal sender score on two IPs, enhancing inbox delivery and corresponding metrics while improving delivery metrics from 95% to 98.5%. • Collaborated with UnsubCentral to encrypt and secure suppression files in a centralized location, minimizing the potential for security breaches through effective administration. • Saved costs by negotiating contracts for six CPA networks, including ShareaSale and internal program. • Enhanced marketability by distributing marketing materials, developing unique email content for different networks, approving landing pages, monitoring and analyzing performance data, and identifying needed changes and improvements. • Maximized outreach by developing social media experiences on Twitter, Facebook and blogs, generating blog content and managing brand online. • Partnered with web development teams to enhance functionality, user experience, online brand positioning and advertising.

Worked on the eCommerce team to launch mervyns.com in conjunction with Amazon Enterprise Solutions team. Prelaunch requirements included learning and utilizing the Amazon Item Content Management System (ICM) and Amazon Seller Central. ♦ Responsible for data integrity of Mervyns ICM & Amazon ICM ♦ Supported eCommerce marketing plans with implementation of email, banner & SEM/SEO campaigns. ♦ Developed a website marketing plan that included data from Omniture analytics

Contract Position Manage e-commerce business which includes, setting up backend of shopping portal, cleaning up sku’s and product descriptions. Established and maintained customers shopping catalogues. Communicate with clients; define specific business needs and address issues. Create and implementing procedures and workflow processes, ensuring optimal operations. ♦ Worked with companies that executed FTP programs for product management and daily pricing ♦ Ensure timely and responsive sales and quote reporting ♦ Educate and train sales employees on how to use site

Established and managed highly successful e-commerce business; sold ergonomic computer supplies and rehabilitation products online to end consumers (B2C) and corporations (B2B). Directed all aspects of business operations; devised and implemented innovative marketing and sales strategies including email marketing campaigns. Negotiated Paid Search (SEM) advertising campaigns with Yahoo, Google, and MSN PPC. Communicated with clients; defined specific business needs and addressed issues. Created and implemented procedures and workflow processes, ensuring optimal operations. Recruited and trained 10+ staff members.