Terence Chee

Driving ABB’s growth agenda across Malaysia’s electrification landscape. I lead the national ELDS sales organization, shaping market strategy, expanding channel reach, and accelerating performance across Data Centres, Utilities & Renewables, Semiconductors, Oil & Gas, and Industrial segments. Executive Highlights • Lead end-to-end sales strategy, execution, and commercial governance for ELDS • Grow market share through strong customer engagement, specification influence, and partner development • Strengthen OEM, panel builder, and channel ecosystems to scale national coverage • Elevate sales performance through coaching, accountability, and high-impact leadership • Drive disciplined forecasting, pricing, LRR/FCM governance, and opportunity qualification • Build cross-functional alignment with Product Marketing, Tendering, and Service to deliver full ABB value Core Focus Growth. Execution. Team Performance. Customer Impact.

I am dedicated to driving revenue growth and market expansion through innovative sales strategies and exceptional team leadership. With a deep-rooted passion for power tools and a commitment to delivering superior value to our customers, I spearhead our sales initiatives and work to maintain Makita’s reputation as a leading global brand in the industry. Key Responsibilities: Strategic Leadership: Develop and implement comprehensive sales strategies that align with Makita’s vision and objectives, driving both short-term success and long-term growth. Market Expansion: Identify and capitalize on new market opportunities, expanding our presence and increasing market share in key regions and sectors. Team Development: Lead and mentor a high-performing sales team, fostering a culture of excellence, collaboration, and continuous improvement. Client Relations: Cultivate and maintain strong relationships with key clients and industry stakeholders, ensuring high levels of satisfaction and loyalty. Performance Analysis: Utilize data-driven insights to monitor performance, set targets, and refine strategies for optimal results.

- Leading Performance Coatings (Powder & Flooring) marketing and strategy for Southeast Asia and Pacific region - Developing 5 years strategy (2022-2026) and annual marketing campaigns. - Develop, manage and implement region's short and long-term marketing activities for assigned products to achieve innovation growth, brand development, brand profitability and financial targets. - Manage, monitoring and measure performance of marketing activities, and assess ROI and KPIs. - Ensure positioning of assigned product portfolios in region are in-line with regional and corporate guidelines by implementing brand strategies and positioning to drive profitable growth. - Identifying relevant new opportunities by initiating new ideas and leading innovation project team in SEAP by planning, coordinating and monitoring activities to ensure that project achieved desired results within agreed schedule.

Overall responsible for marketing strategy and operations in Malaysia market. Aim to grow the business by engaging with the customers, with the best-fit solutions for safety and productivity enhancement. - Develop Marketing and Business Strategy aligned with the corporate goals and directions - Exploring new business opportunities and channels by collaborating with sales force - Develop relevant marketing campaigns, communications and relevant advertising materials - Drive Company's direct & indirect sales force in achieving business goals

Responsible for the growth and sustainability of the Business Unit "Power Tools & Accessories" in Hilti Malaysia by contributing more than 30% of the annual company's turnover. Grew the business unit by 6% in 2018. - Develop marketing plans, business strategies to steer and drive the business - Involve in strategic forecast, financials P&L and supply chain management of products - Penetrate and increase market share by customer base expansions in Malaysia - Delivering strong marketing messages, direction and ideas to drive the business with sales force

Managed the sales of more than 150 customer accounts in the Generalist trade. Achieved >20% sales growth against prior year through positive development of customer accounts. Over achieved all the company sales initiatives by 150% to 180% (from year 2012 - 2015). Award: - Master Club Winner ( Year 2012, 2013, 2014, 2015 and 2016) - Sales award - Technical Sales of the Year (Year 2013, 2014 and 2015) - Demo Man Champions - (Year 2015)

Managed a customer base worth MYR 5mil in annual sales Expanded the existing customer base and added some new corporate customer providing the team annual sales constribution of MYR 2.3mil

Conducted product seminar to external candidate (Developers, Consultants, Architects and Contractors) and local authorities (Fire Department) Secured the project specification for company products (Ecowool - Glasswool) by doing product specification works included system designing for Fire, Thermal and Acoustics Insulation