Tashya J.

Drive strategic partnerships and influencer collaborations across lifestyle and adult entertainment, creating campaigns and activations that increase in-store traffic and brand engagement. Lead high-level experiential activations, including in-store workshops, lifestyle/BDSM festivals, managing logistics, swag fulfillment, and on-site operations. Manage monthly event and content calendars, aligning marketing initiatives with partnership deliverables, campaign highlights, and local store activation opportunities. Develop high-level proposals, marketing initiatives, and status reports for leadership while tailoring events and campaigns to local demographics to maximize cultural relevance and audience impact. Serve as the primary liaison for all partnership inquiries, media outreach, and store marketing initiatives, ensuring seamless communication, community engagement, and brand consistency

Led 250+ experiential marketing activations across 59 stores nationwide, including in-store workshops, drag shows, Sexy Bingo, and BDSM/lifestyle events, ensuring seamless execution and brand consistency. Drove high-level brand partnerships and campaign concepts with lifestyle influencers, community organizations, and adult industry leaders, increasing engagement and in-store traffic. Managed 15 grand openings and large-scale events, overseeing logistics, swag fulfillment, inventory, shipping, and on-site coordination to maximize impact.

Leads guests through tasting flights, educating them on black owned brands, wines, vineyards and story while demonstrating and upholding hospitality service standards. Mix ingredients to prepare drinks, serve mimosas, canned beer, and wine according to procedure/ recipe and restaurant specifications. Communicate with Guests and team members to promote specials and suggestions. Reconcile daily bar inventories with bar cash-received totals. Maintain a neat, clean and organized bar area according to restaurant specifications; lift and empty bus tubs, prep and stock bar (e.g., juices, fruit, etc.), clean glassware, morning and after hours cleaning, mopping, and removal of bar floor mats. Other side duties assigned by management (e.g., take out linen, restock, check restrooms, refill ice, assist other FOH and BOH Team Members, etc.)

Post graduate podcast for rising Black creatives across the California coast. * Researched subjects and prepared for live events, special programs and guest interviews.
 * Offering commentary on higher education, music, local politics and black culture.
 * Edited raw voice recordings, added sound effects and mixed to MP4 format.

Supported the Artist Relations team during Rolling Loud LA 2025, facilitating smooth check-ins and hospitality for over 50 performing artists and their teams. Assisted in coordinating artist logistics, including stage schedules, transportation, and green room setups, ensuring timely arrivals and departures. Collaborated with security and production crews to maintain backstage access control and uphold safety protocols. Engaged with artist managers and label representatives to address real-time needs, enhancing the overall artist experience. Gained firsthand experience in high-paced live event operations, contributing to the success of one of the world's premier hip-hop festivals.

Performed administrative support for senior staff including creating research proposals and organizing documentation. Assisted team members in administrative tasks on brand, philanthropic, editorial and entertainment/music projects. Monitored social media for trending news, location scouting, gift ideas, influencer/personality casting and social media trends/campaigns.

Drove store sales by personally selling to 40 customers a day on average Assisted team members when necessary in handling cash registers, organizing inventory room, labeling products, unloading merchandise, and cleaning up

• Promoted to Lead Coordinator in August 2017 and directly supervises team of 24, implementing community organizing and outreach to 1000+ students • Worked collaboratively with offices and departments across campus to enhance inclusiveness and accessibility of the Fannie Lou Hamer Black Resource Center • Coordinated on-campus events of African American students on UC Berkeley such as the Black Student Orientation, Student Group Showcase, and Louise Patterson Awards Ceremony. • Served as peer liaison for incoming students and assisted in their transition to campus by providing them network connections between the university’s niche communities of black students, staff, faculty, and other on campus organizations.

Awards: Outstanding Sophomore (2016-2017), All Around Senior (2018-2019) - African American Student Development. Achievement Award (2018-2019) - Educational Opportunity Program. Activities: Black Student Union, Fannie Lou Hamer Black Resource Center