Tara Wellington

Supporting small and medium sized businesses with simplified, digitized, and automated back-office financial processes. Product leader for the Platform Experience team which includes: - Bill's mobile apps - M&A product integrations - Identity / User Management - Billing systems - Sync - Navigation - Web platform - Communications platform - Utility settings

I led the delivery and expansion of PandaDoc's core product. This includes our core PandaDoc product, personalized customer experiences, expansion solutions, and SaaS Foundations teams. I lead a team of ~20 PMs to ensure we deliver the best possible customer experience - which we measure by adoption, usage, retention, and ARPA growth.

Product leader for Partners Business – focused on Website Designers/Developers • Built Partners Experience team from conception into a team of 9 product managers, 9 scrum teams, and 9 UX designers (9 direct PM reports). • Built mission and vision for Partners Experience and subsequently launched the Partners Hub closed beta (3 months), open beta (4 months), and full experience (6 months). • Grew Hub membership from 0 to 300,000 users in 9 months. • Improved Partners Product NPS from 5.5 to 30, Partners relationship NPS from 9 to 19, and Monthly Active Usage from 7% to 44% in 9 months. • Product Lead for Winning WordPress cross company initiative – lead company-wide inception and organized teams across BUs to set us up for execution and KPI success in 2022. • Wrote product section of 2022 Partners Business unit strategy and defined core product metrics for overall business as well as by team. • Founding member of GoDaddy’s Product Management Leadership team. • Founding member of GoDaddy’s Experimentation Working Group.

• Launched Invoicing and Payments feature for Partners to get paid – 1,300+ new merchants created 3 months and integrated GoDaddy Payments into the Partners Hub experience. • Launched e-sign feature for Partners. • Launched Partners Onboarding by segment – leading to migration of 90,000 legacy customers into the Hub – and laying out path for the migration of 750,000 customers by end of 2021. • Launched GoDaddy Pro incentive program - 11% increase in GCR. • Drove creation of the overall GoDaddy 3-Year North Star - worked with teams from across the company to create a holistic vision for GoDaddy. • Launched Pro ticketing to create a new channel for care for our Partners - solving a long-time customer complaint of long phone hold times.

Product lead for the Managed WordPress team. • Launched GoDaddy’s first commerce-led WordPress offering – Managed WooCommerce. Plans included commerce specific onboarding with integrated themes and payment options. • Led partnership and integration between GoDaddy and WooCommerce resulting in GoDaddy’s offerings including over 75 Woo extensions for free – including shipping, payments, and tax extensions. • Internationalized payment options for WooCommerce plans – and created tailored offerings by market. • Launched new WordPress theme and template onboarding experience – with over 300,000 users since launch – 13% commerce users. • Rebuilt and launched GoDaddy logged-in navigation leading to 3% increase in average spend per shopper and 2% increase in purchase rate, with a do no harm to call volume. • Launched in-app purchasing for Hosting team leading to new $6 million revenue line for Hosting team.

Product Manager for the Customer Experience team. -Led the GoDaddy logged-in navigation project for the centralized GoDaddy customer experience team. Our charter was to investigate our current logged-in experience, define the problems and pain points our customers were running into while trying to accomplish their tasks, and to then address these problems. -Ran the project from inception to launch of a new navigation structure - including quantitative research, qualitative research, problem definition, scoping, project planning, user testing, implementing with engineering, and do-no-harm testing.

Product Manager for the Hosting UI team -Working with our talented development team, we built a new hosting management user experience to help our customers create, build, and grow their online presence. -We focused on developing experiences to help both our small business and professional customers find success with GoDaddy.

Product Owner for Windows shared hosting team Product Owner for the Hosting UI team -Drive customer product experience -Own agile development team backlog -Set product direction and strategy -Manage product budget

Managed large scale cross-company initiatives. -Launched GoDaddy Pro Program and Brand -Launched "delegate access" feature which required work and coordination across 26 teams at the company.

• Project manager for Georgetown McDonough website redesign project, keeping project on deadline and on budget. Leading core decision-making team and advising on user experience, content, social integration, mobile, and SEO. • Manage web and social analytics for Georgetown McDonough including system configuration, reporting, and data interpretation for internal stakeholders. Implemented new analytics reporting standards, which provides internal stakeholders with customized weekly analytics reports. Weekly reports lead to 9.10% increase in average website visit duration. • Lead social media and web administrators team providing training (Drupal and social media) and guidance on best practices, brand consistency, content strategy, and workflow efficiencies. • Won Dean’s Award for Excellence in Service to the School for the 2012-2013 school year. • Led search engine optimization efforts resulting in 7.18% increase in site visits, 15.08% decrease in bounce rates.

• Designed analytics system to identify effective social content leading to a 350% increase in social engagement. • Developed and executed social media strategy and toolkit for the school which centralized the school’s social efforts, created a social administrators group, and provided social training for all administrators. New strategy resulted in a 588% increase in Twitter followers and a 204% increase in Facebook fans. • Taught semester-long social media courses to increase faculty and staff social media use. The course attracted 121 attendees and resulted in increased engagement on both new and existing professional social media accounts.

• Increased attendance at five of six trade shows through a targeted public relations plan, which included social media, traditional media, marketing, and advertising. • Identified, pursued, and placed prominent local and national media coverage for a variety of clients including non-profits, law firms, consumer trade shows, and museums. • Managed client relationships • Developed and implemented strategic media and marketing plans • Created content for social media accounts, newsletters, and websites • Streamlined internal communications and client reporting systems

• Pitched and gained buy-in for young professionals membership group, which helped to create a new and younger donor base for the museum. • Developed and implemented strategies, plans, schedules, and content for social theme weeks, which resulted in increased engagement on social media and a 10% increase in ticket sales. • Created and managed content production of exhibition prospectuses. Reduced review time and delivered final product ahead of schedule, enabling development team to approach donors sooner.