Tanika Mei

Supported demand generation, thought leadership and customer retention efforts through an ongoing and busy webinar program, maximizing the value of each webinar with supporting content such as blog posts, eBooks, white papers, and video recaps

Executed the content strategy, using buyer journeys as a basis for planning. Planned, wrote and/or edited case studies, guides, blog posts, webinar outlines, managing internal and external contributors for subject matter expertise. Disseminated content through landing pages, paid and organic social media, regularly measuring impact on leads generated and led through the sales cycle.

As the business liaison for the BID, I visited and digitally contacted businesses in the BID area, discussing sector-specific objectives, achievements and concerns. I encouraged businesses to get the most out of BID membership and any new initiatives that were being run, as well as relaying concerns back to the office and following up on requests or questions. The BID were planning and launching a renewal campaign in early 2017, which I was the central point of communication for, and was responsible for the feasibility survey stage, attaining a certain level of engagement by set deadlines.

Championed the philosophy and value of content marketing, which was being introduced to the Royal Society of Chemistry. Worked with colleagues to think beyond the final transaction (becoming a member, submitting academic articles) and as a small team started to build a portfolio of infographics, videos, case studies, decision trees and more in campaigns to influence hearts and minds regarding the role of the chemical sciences in the world. I was able to focus on planning and delivering effective webinars and crafting memorable presences at trade shows and conferences.

Developed content for the CultureFinder app for the University of Cambridge Museums, co-ordinating the collection of rights-cleared images, approved copy and other metadata for around 300 objects, which ranged from museum objects, public sculpture and art, to tourist attractions and historic locations.

Developed and expanded overall marketing activity for Cambridge for the Museum of Archaeology and Anthropology across digital and print media, including print, social media, local TV and radio. Started the museum's Twitter account and co-ordinated its communications over an intensive two-month period when it was announced as one of ten finalists for the nation-wide Art Fund Prize for Museum of the Year 2013.

Working alongside the Online and Digital Marketing manager working on: - E-mail campaigns and strategy, writing and distributing weekly analysis of e-mail performance (open rates, CTR, RR%, data segmentation effectiveness etc.) - Social media monitoring and strategy - Copywriting and blogger outreach - Manipulating images for the web - Programming plasma screens around the Centre - Reviewing agencies for work done across our artform campaigns - Keeping abreast of digital marketing and technology developments and developing the Barbican's online presence, hopefully via new experimental digital projects