Tang Yee Chen

• Support the Regional Director in framing, implementing, and assessing marketing strategies, including sales forecasting, goal setting, and promotional planning to drive business growth. • Coordinate and oversee campaign objectives, timelines, and deliverables in collaboration with the sales team, ensuring alignment with corporate strategies and seamless execution. • Develop, maintain, and standardize sales support materials in coordination with the global team, ensuring consistency, accuracy, and timely updates to align with branding and market requirements. • Plan, coordinate, and execute local and international meetings, events, conferences, and trade shows, managing stakeholder communication, and event success metrics. • Create localized branding materials such as festival cards, invitation cards, and PowerPoint presentations to enhance regional marketing efforts.

• Managed customer inquiries via email and phone, providing timely and professional responses to enhance customer satisfaction and retention. • Assisted the sales team with preparing and processing quotations, invoices, purchase orders, credit notes, and other essential sales documents to ensure smooth transactions. • Monitored order status and coordinated with logistics teams to ensure timely and accurate deliveries, proactively resolving potential delays or discrepancies. • Handled customer complaints by identifying issues, proposing solutions, and following up to ensure resolution, maintaining high levels of service quality. • Maintain and update an organized database of sales records, ensuring accuracy and generating comprehensive month-end performance reports for senior management. • Collaborate with internal departments, including finance and warehouse teams, to optimize order fulfilment and streamline sales operations.

• Assisted in the development, planning, and execution of marketing initiatives to drive sales growth while following to budget constraints. • Managed the end-to-end execution of events, including pre-event preparation, on-site coordination, and post-event evaluation to measure success and identify areas for improvement. • Supported product launches, carnivals, and both physical and hybrid events, including organizing and hosting Facebook Live sessions to engage a broader audience. • Established and maintained relationships with vendors, exhibitors, and stakeholders, ensuring smooth collaboration and flawless execution of marketing events. • Researched, sourced, and procured promotional items, event speakers, and venues, optimizing brand exposure and customer engagement. • Implemented and maintained inventory tracking systems to monitor stock levels of promotional materials, coordinate order processing, and prevent shortages.