Talia Nurieli

After 15+ years of driving strategic partnerships, licensing agreements, and brand collaborations with industry leaders, I'm now leveraging my expertise in licensing and business development in a new capacity. Throughout my career—whether at Arcade1Up, Children's Apparel Network, Global Brands Group, or Adjmi Apparel Group—I've built and scaled teams, negotiated high-value contracts, and optimized whitespace opportunities to maximize ROI. Now, I’m channeling that knowledge to help brands and creators navigate the licensing world, unlock new revenue streams, and build partnerships that make a lasting impact. Looking forward to collaborating with innovative companies and individuals to bring incredible products and ideas to market. Let's connect!

• Developed and executed strategic partnerships and business development initiatives, contributing to revenue growth. • Led contract negotiations, client pursuit planning, and new product offerings to drive business expansion. • Spearheaded relationship management and B2B team infrastructure, optimizing contract execution and account management. • Researched and identified high-value partnership opportunities, market expansion strategies, and brand collaborations. • Partnered with Marketing, Product Development, and Finance teams to align B2B strategies with corporate growth goals. • Developed innovative solutions to create unique partnership opportunities, positioning the company as a market leader.

• Optimized licensing strategies through strategic evaluation, financial analysis, and overall performance assessment. • Negotiated and managed licensing agreements with Disney, Marvel, WB, Universal, Atari, Sega, Sony, Capcom, and more. • Oversaw licensing partnerships with retailers such as Target, Walmart, Best Buy, Amazon, Macy’s, Costco, and GameStop. • Restructured the licensing department, implementing process efficiencies to enhance financial forecasting and profitability assessment. • Secured cost-saving agreements, lowering royalty rates, payment schedules, and minimum guarantees, saving the company hundreds of thousands of dollars. • Managed intellectual property rights, trademarks, and copyrights in collaboration with legal teams. • Tracked and analyzed licensing program performance, delivering data-driven insights for future initiatives.

• Led brand licensing programs and managed partnerships with Disney, Nickelodeon, WB, Hasbro, Mattel, and more. • Strengthened retail partnerships with Target, Walmart, Nordstrom, Macy’s, TRU, Hot Topic, and Amazon. • Assessed brand portfolio strategies to maximize ROI and revenue opportunities. • Served as project manager for licensor/licensee relationships, overseeing contract negotiations and partnership marketing. • Aligned cross-channel strategy with corporate business priorities and market expansion goals.

• Negotiated licensing agreements and partnered with key licensors such as Kate Spade, Disney, Hasbro, Mattel, and Sesame Street. • Strengthened retail relationships across mass, department, online, and specialty markets, including Bloomingdale’s, Saks, Amazon, and Target. • Developed brand growth strategies, managing multi-regional licensing initiatives.

• Built and maintained client relationships, fostering brand loyalty and expansion. • Researched market trends and licensing opportunities to enhance product offerings.

Founded a home-based petite cake line, made of 100% organic ingredients, to help consumers steer away from “American” sized portions. Oversaw all aspects of the business from inception through execution, while limiting overhead and turning profit after 6 months. · Provided insight and direction for all marketing collateral and design · Fostered partnerships with distributors and supply chain managers · Clientele included corporate sales organizations and NYC based cafes · Evangelized through social media promotions and generated local awareness

Received departmental graduate honors