Szilvia Tolnay

- Supporting the create of annual budget of the residential and small business segments and marketing communication - Managing the development and implement of the marketing strategy and tactical plan for the residential and small business and marketing communication - Leading the segment management and marketing communication teams - Contacting and managing the advertising-, media- and event agencies

- Supporting the create of annual budget of the residential and small business segments (Revenue, GM, customer, churn, ARPA) - Managing the development and implement of the marketing strategy and tactical plan for the residential and small business - Leading the residential and small business segment management team (7 direct report) - Coordinating the development of product portfolios and promotions for delivering annual business plan figures (KPI’s)

- Managing the development and implement of the marketing strategy and tactical plan for the residential and small business - Leading the residential product management team (5 people) - Coordinating the development of product portfolios and promotions for delivering annual business plan figures (KPI’s) - Developing internal business processes and systems

- Participation in developing Value Added Services (VAS): content, TV, VOD and new media (e.g. OTT) service strategy - Service life time management of VAS in IPTV and digital cable platform (HBO, HBO GO, mini packages, SVOD) - Management of different marketing communication campaigns, promotions, joint activities – content side activities - Active contact with business partners and with other departments of Invitel - Participation in developing “non-telco” service strategy (insurance service)

- Participation in developing corporate and marketing strategy - Continuous control of customer-acquisition and service-related costs, cost management - Monitoring, following up, analyzing ongoing changes in the given service category (revenues, quantity, Gross Margin) - Active participation in service-category related relevant processes (eg. sales, implementation) in order to ensure interests of the service category - Continuous service category- and offer-driven market monitoring; planning, launching, managing, reporting pro- and reactive market activities, evaluation. Continuous control and management of service-related costs

- Product Management and sales tasks related to FiberNet services (CATV, Internet, Telephony) - Offering concepts for product strategy, price strategy, overseeing of realization - Propositions to supply new market segments - Launching new products - Participation in planning marketing and sales strategies on annual and ad-hoc basis

- Coordination of the tasks of the consultant colleagues employed in the homepage- and banner-sales area (3 people) - Leading the two sections of the Sales Department (6 persons) and coordination of their objectives: information material for the sales colleges, competitor analysis - Participation in the planning and development of the firm policy concerning the marketing and sales of Internet homepages