Syuzanna Yengibaryan

As Senior Manager Sales Business Development at IT Resources, I am responsible for driving international growth, building strategic partnerships, and expanding the company’s presence across B2B and B2G markets. I focus on identifying high-value opportunities, defining Ideal Customer Profiles (ICP), and leading end-to-end sales processes from prospecting to closing complex deals with C-level executives and key decision-makers. My role also includes positioning and scaling our ready-to-use digital products, helping organizations quickly adopt proven solutions without long development cycles. Our product ecosystem includes: Ari Ari – smart mobility and parking management solution (https://ariari.am/en/) Nomio – digital business solutions platform (https://nomio.am/en/) Tamias – POS and business management system (https://tamias.am/en/) Payways – fintech payment infrastructure solution (https://payways.am/en/) Key areas of focus: International sales strategy and business expansion Strategic partnerships (B2B & B2G) ICP development and targeted outreach C-level negotiations and relationship management Full sales cycle ownership and deal closing Scaling and commercialization of ready-to-use products Revenue growth and market positioning I aim to transform opportunities into long-term partnerships and accelerate global adoption of IT Resources’ products through strategic execution and strong relationship building.

As a Head of Sales and Business Development at Sirius, I specialize in crafting international sales strategies and fostering strategic partnerships. My role involves identifying high-value opportunities and managing complex negotiations to close deals that deliver long-term value. I focus on building relationships with C-level executives and ensuring sustainable revenue growth through targeted outreach and stakeholder management.

As a Sales and Business Development Manager at Avanda, I was responsible for driving revenue growth, acquiring new clients, and managing the full sales cycle from lead generation to closing deals. I focused on building strong client relationships, working with decision-makers, and identifying new business opportunities to support company expansion. Key areas included outreach, ICP targeting, B2B sales, strategic partnerships, negotiation, and account management.

As a Business Development Specialist at IT company, my role encompasses a broad spectrum of responsibilities crucial for driving growth and fostering partnerships. I conduct thorough market research and competitive analysis to identify lucrative opportunities and formulate strategic business development plans. Leveraging my expertise in marketing and my bachelor's degree in business, I execute targeted outreach campaigns across diverse channels to engage potential clients effectively. In nurturing relationships with prospects and partners, I showcase our company's value proposition through compelling presentations and negotiations, ultimately closing deals and securing mutually beneficial agreements. Collaboration with internal teams ensures seamless project delivery and client satisfaction. To track performance and optimize strategies, I diligently monitor key metrics and continuously refine our business development processes. With a keen understanding of industry trends and customer needs, coupled with strong communication and problem-solving skills, I drive innovation and adaptability within our organization. My proficiency in CRM systems, email, social media, and analytics platforms enables me to orchestrate efficient and data-driven business development initiatives. Overall, my commitment to excellence and a proactive approach to identifying and capitalizing on opportunities contribute to our company's success in the dynamic landscape of the Smart Industry.

During my internship at Coca-Cola, I worked in the financial accounting department. I gained practical experience in various aspects of financial reporting, analyzing data, and reconciling accounts. I collaborated with the team to assist in preparing financial statements, tracking expenses, and ensuring compliance with accounting standards. This opportunity provided me with insights into real-world financial operations within a renowned company like Coca-Cola.