Sylvain Gauchet

Chief Insights Miner at Growth Gems ⛏️💎 @ GrowthGems.co

About

I grow subscription apps and geek on growth topics. As a result, I'm into (amongst other things): user research, product-led growth, onboarding/monetization experiments, and paid user acquisition. I also CARE. Which I now realize is not true for everyone. • Specialties/Channels (yep it's full-funnel): Onboarding / Early Product, Monetization, ASO, Apple Search Ads, Google Ads & UAC, Facebook Ads, Creative Optimization, SEO, Conversion Rate Optimization; • Tools: Excel, Data Studio, Tableau, Amplitude, FB Ads Manager, Google Ads Manager, Appsflyer/Adjust, Firebase, Google Play Developer Console, App Store Connect, App Annie, AppTweak, AppFollow, Google Analytics, Google Optimize, SEMRush, RevenueCat. • Technical Skills: Excel/Spreadsheets for Data Analysis, SQL, HTML, CSS, Javascript, Adobe Suite;

Country

City

United States

Industry

Marketing & Advertising

Skill

Growth Strategies, Mobile Marketing, Product Marketing, iPhone, Android, Video Production, Website Promotion, Marketing Communications, Content Marketing, App Marketing, Lean Startup, Mobile Apps, Video Editing, HD Video, Mobile Phone Apps, Mobile Applications, Marketing, Inbound Marketing, Entrepreneurship, iOS development

Experience

Chief Insights Miner at Growth Gems ⛏️💎

GrowthGems.co

2019-12 - Present · 6 yrs 9 mos

New York, New York, United States

Growth Gems is a free newsletter surfacing growth insights that empower practitioners to accelerate their career and company growth. I spend hours mining "gems" each week from the best webinars, conferences, and podcasts so you can leverage key mobile marketing insights. In minutes, not hours.

Head of Growth, Reading.com (Fractional)

Teaching.com

2025-2 - Present · 1 yr 7 mos

Leading Growth at Reading.com. Working with the lean and mighty team on creative strategy to onboarding, monetization, activation....and whatever else moves the needle! I tap into more than a decade of experience in app growth as well as the best insights from the industry to help Reading.com's mission of helping parents teach their kid how to read.

Growth Advisor

SignLab

2025-2 - Present · 1 yr 7 mos

Advising SignLab on growth strategy for its portfolio of Sign Language apps.

Advisor

wod9

2023-7 - Present · 3 yrs 2 mos

Advising on UA and subscription growth.

Advisor

Elia Games

2020-1 - Present · 6 yrs 8 mos

Advising the game studio at ELIA on UA, Ad Monetization, and the changing measurement landscape.

Director of Revenue Strategy, US

Babbel

2022-4 - 2025-2 · 2 yrs 11 mos

New York, New York, United States

- Pricing strategy & monetization optimization - Competitor and Market insights / App store relationships - User research and new products / new revenue streams

Senior Manager, Growth Product & Mobile Marketing

Babbel

2021-4 - 2022-4 · 1 yr 1 mo

New York City Metropolitan Area

Leading initiatives on: - Product-led growth (web & app: onboarding, early product, monetization, etc.) - Mobile Marketing (paid UA, ASO, App Store relationships, etc.)

Senior Manager, Mobile App Marketing

Babbel

2020-4 - 2021-4 · 1 yr 1 mo

New York City Metropolitan Area

Mobile-specific UA, ASO, onboarding and other app growth related matters.

Marketing/Growth (Paid User Acquisition & ASO)

Freelance

2019-12 - 2020-3 · 4 mos

Managing paid acquisition and/or app store optimization for growing B2C companies (including Slumber and Deep Sleep Sounds apps, ViewBug).

Co-founder & CMO / Ad Creatives & App Store Assets Optimization

Apptamin - Video ads, Promo Videos & Game Trailers

2012-1 - 2019-12 · 8 yrs

Montpellier Area, France

Worked with brands, agencies, high-growth startups and game studios to produce ad creatives and app store assets. Apptamin helps its clients in creating and optimizing the right creatives based on the targeted channels and objectives. Some clients: Coinbase, Intuit, Shutterfly, RedBull, Varo, Vivino, Wooga, etc. (check LinkedIn recommendations for feedback). Note: I have now transitioned out of Apptamin. I still recommend working with Apptamin's talented team, and I am happy to make an intro if you're interested!

Co-founder & Marketing Manager

RASAP

2010-4 - 2012-5 · 2 yrs 2 mos

Marketing, Product Management and Analytics for the B2C travel startup Geoquestour and the “Then & Now” mobile apps (reaching top #3 paid travel app). 