Syed Shahmir Azam
Assistant Manager @ Gul Ahmed Textile Mills Limited
About
Results-Driven Marketing & Sales ProfessionalI've helped grow textile sales revenue by 30% year-over-year at one of Pakistan's most recognised brands — Gul Ahmed Textile Mills. Over the past 4 years as a Senior Marketing Executive, I've worked at the intersection of product, sales, and market strategy — sourcing new international buyers, negotiating competitive deals, managing B2B accounts, and representing the brand at global trade exhibitions. What I bring to the table: → Deep product knowledge across dyed yarn, yarn-dyed fabric, and surplus clearance→ End-to-end sales cycle management: from lab dips and sampling to final dispatch→ Consistent quota overachievement (avg. 110% of target) → Export market development across digital platforms (Shopify, eBay, TradeKey) → Cross-functional collaboration across logistics, procurement, and production My background is a little unusual for a marketing role — I hold an MBA in Marketing and a BS in Accounting & Finance, which means I understand both the numbers and the narrative. I don't just sell fabric; I build trust with buyers that turns into repeat business. Whether you're a brand looking for a commercially sharp marketing professional, or a buyer exploring textile sourcing options — let's talk. 📩 syedshahmir279@gmail.com // +92333-3938125Key Strengths:- Marketing Strategy: Proven ability to develop and execute effective marketing campaigns, leveraging market research and customer insights to drive business growth.- Sales Excellence: Skilled in building strong relationships with customers, negotiating deals, and identifying new business opportunities.- Product Development: Experienced in product development, costing, and pricing strategies for fabrics and yarns.- Digital Marketing: Proficient in email marketing, cold calling, and social media engagement.- Customer Service: Adept at handling customer queries, providing product representation, and ensuring customer satisfaction.
Pakistan
Karāchi
Textiles
Export Sales, Pricing Strategy, Product Development, Fabric Sales, Trade Show Exhibitor, Textile Marketing, Search Engine Optimization (SEO), Sales Funnel Optimization, Search Engine Marketing (SEM), Customer Segmentation Strategy, Franchise Management, Product Analysis, Running, Principles of Finance, Sales and Marketing, Corporate Law, Pricing Negotiations, Exceed Sales Goals, Inventory Control, Music Composition
Experience

Assistant Manager
Karāchi
Manage export and local sales of Yarn Dyeing and Yarn Dyed Fabrics. Develop new business opportunities and maintain strong relationships with buyers and key accounts. Coordinate product development, sampling, pricing, and order execution with cross-functional teams. Negotiate commercial terms and ensure timely order fulfillment with high customer satisfaction. Analyze market trends, customer requirements, and competitor activities to support business growth. Collaborate with production, planning, and quality teams to ensure on-time delivery and product excellence. Drive revenue growth through strategic marketing, account management, and customer-focused solutions.

Senior Marketing Executive
Karāchi
•Manage customer accounts, ensuring timely and accurate order processing, pricing, and delivery. •Achieved a robust 30% year-over-year growth in sales revenue, successfully expanding market share by introducing innovative product lines tailored to evolving customer preferences. •Spearheaded a comprehensive marketing campaign that resulted in a 25% increase in customer engagement and a significant boost in lead generation, directly contributing to a 15% growth in overall sales. •Developed and executed strategic partnerships with key retailers and distributors, resulting in a 40% increase in product distribution channels and a corresponding rise in sales volume. •Identify market opportunities and analyze data to understand customer trends and habits. •Develop strategies to ensure brand visibility and maintain brand visibility. •Provide advice on product mix, marketing, pricing, sales promotion, and distribution channels. •Utilizing available software to track customer orders, pay attention to detail, and track customer orders in every step of production. • Established performance metrics and KPIs for the sales team, fostering a results-oriented culture that led to a consistently high achievement of sales targets, with an average of 110% of quota attainment. • Identify customer needs, promote products, and resolve conflicts and complaints professionally. •Proactively communicate with customers, provide alternative solutions, and support team members as needed. •Provide exceptional phone support, addressing customer queries and concerns.

Marketing Executive
Karāchi
- Led product development processes, including lab dips, fabric samples, and order costing for dyed yarn, yarn-dyed fabric, and surplus fabrics. - Negotiated competitive pricing with customers while safeguarding company margins, resulting in higher profitability and customer satisfaction. - Managed sales contracts and order timelines (sampling, dispatching, and deliveries), ensuring operational efficiency and client trust. - Represented the brand at trade exhibitions, client meetings, and outdoor sales visits, successfully expanding the company’s customer base. - Strengthened B2B and B2C engagement by showcasing textile collections and building long-term partnerships with international and domestic buyers.

Sales apprenticeship
Karāchi, Sindh, Pakistan
- Assisted in enhancing product visibility and merchandising across food, non-food, and DIY sections, driving higher sales conversions. - Collaborated with the sales team to achieve monthly revenue targets through cross-selling, upselling, and festival promotions. - Built strong relationships with HORECA, O&I, and wholesale buyers, generating repeat business and loyalty. - Maintained accurate inventory records and prepared daily sales and stock reports, ensuring timely replenishment and smooth store operations.

Marketing Officer
Pakistan
- Coordinated sample development and dispatch for local and international buyers, strengthening export channels. - Supported digital marketing teams in catalog creation, product photography, and social media campaigns, driving stronger online visibility. - Conducted competitor analysis and research to introduce new product lines aligned with evolving market trends. - Expanded the company’s global reach by setting up digital presence on Shopify, eBay, Export Trade, and TradeKey. - Negotiated with customers and vendors to secure cost-effective deals while maintaining quality standards.

Administration Assistant
Melbourne, VIC
Client-Centric Front of House: Deliver an empathetic, high-quality welcoming experience for diverse clients, legal representatives, and beneficiaries, expertly resolving complex inquiries with utmost confidentiality. Secure Visitor Control & Compliance: Oversee the digital site induction, visitor registration, and credentialing systems to ensure building access strictly aligns with corporate safety and compliance mandates. Critical Facilities & Operations Continuity: Coordinate preventative maintenance scheduling for core building infrastructure and life safety systems to ensure uninterrupted operations for front-facing service teams. Surveillance & Risk Mitigation: Proactively monitor CCTV networks, entry points, and physical security parameters to guarantee a safe, secure corporate environment for vulnerable clients and staff. Logistics & Vital Records Management: Efficiently manage high-volume inbound/outbound courier distributions, vendor documentation, and daily administration reporting to keep case management systems moving seamlessly. Cross-Functional Collaboration: Partner effectively with internal compliance officers, auditing teams, building safety inspectors, and facility personnel to uphold public sector enterprise standards.

Concierge
Melbourne, Victoria, Australia
•Registering all the Customers, Visitors, Clients, and Vendors into JLL onsite induction. •Monitoring of CCTV cameras, Entry exit gate, and building security. •Scheduling of all maintenance teams for the smooth running of all building-related operations which include ( Escalator, Elevator, Generator, Duct, Heating/cooling, Cleaning, Fire Fighting panels, Fire Exit lights, and Emergency Stairs) •Giving a welcoming experience to all customers, answering phone calls, solving their queries, assisting disabled and crippled persons. •Generating visitor pass on the system and in touch with all floor administrators and department managers to make sure their meeting goes as per schedule. •Receiving and dispatching daily routine parcels from different vendors and courier services. •Keeping the record of all companies (Rental vehicles, daily update of reports ) •Working collaboratively with inspection teams, Auditors, Security officers, Vendors and Cleaners.
Education
Accounting
Corporate finance, Accounting Principles, Cost accounting, Business Law, Corporate law. GPA: 3.0
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