Syed Noman Wajid Ali Shah

At Union Fabrics, I lead the marketing and commercial strategy that drives our brand’s expansion across Europe and strengthens our position as a trusted supplier to major retail partners. Over the past decade, I have: Spearheaded growth initiatives resulting in €18 million annual turnover through strategic market development and key account management. Cultivated long-term partnerships with JYSK, TBG , XXX Lutz Lidl, and other major European retailers, aligning business objectives with evolving consumer trends. Directed cross-functional teams to deliver product innovation and market differentiation, ensuring alignment with brand vision and commercial goals. Utilized data-driven insights to anticipate market shifts, optimize product offerings, and enhance profitability across core business segments. Championed operational excellence and team development, fostering a high-performance culture that balances creativity with accountability. This role has deepened my ability to translate strategic vision into measurable outcomes, combining leadership, market intelligence, and partnership excellence to drive sustained business growth.

Head of EU Division (Benelux and Scandinavian) I was Looking after Benelux and Scandinavian Region with 18 million Turn over. Major Customers are Hema , Lidl, Leen bakker , Bedding House, Jysk, Euro Centre , Sonia Ryekel, Ibena Bugatti, Mascot Hoie, Princess Gruppen Nindya , Kids Norway. Consistently seek new fashion and product knowledge to act as an expert for the customer Provide expertise and honest confident feedback regarding merchandise style & fit Use directive selling skills through cross, team and on-line selling to promote key items, latest trends, new arrivals and replenishment basics

• Marketing one of the biggest retailer of USA called MACY’s. • Working with different departments to ensure the customer’s requirements and establish new business prospects and created opportunities for business with other markets by, • Consistently seek new fashion and product knowledge to act as an expert for the customer • Provide expertise and honest confident feedback regarding merchandise style & fit • Use directive selling skills through cross, team and on-line selling to promote key items, latest trends, new arrivals and replenishment basics • Build lasting relationships with customers by contacting them to follow up on purchases, suggest new merchandise and invite them to upcoming events • Develop an extensive personal clientele • Leading a team of 2 people including Assistant and coordinator. • Effectively managing the team's resources and workload in order to efficiently run the business. That involved budgeting, prioritizing workflow and conducting regular team reviews to ensure deadlines and targets. • Complete follow up on all new developments from Development package, cad cam, engraving, strike offs, mini bulk and bulk production.

• To develop weekly delivery progress report. To be filled in by the vendor. To be verified by the Merchandiser. • Pricing related elements, charts and targets to be dealt by the Merchandiser. Consolidated cost charts to be sent to NY for analysis and negotiation with the vendor. • P.O placement to be done directly by the merchandiser instead of NY office sending directly to vendor. This will keep the Merchant in the loop at all times. • Merchant to pursue vendor to commit ship-date. This would be put in the committed date column of the Weekly Delivery Chart. • A complete follow up start from the PO PLACEMENT TO SHIPMENT of the orders in each factory. • To make sure that each Factory should produce Quality products according to the CUSTOMER STANDARDS • Taking Proactive decisions to avoid any surprises from the factories end. • Visit the factories on Weekly basis to solve their issues and get the latest updates of running orders. • Keeping our product range updated by new developments as per the changing trends. Keeping in touch with the markets and expanding our Office base. • Through team effort and leadership have achieved the sales targets and developed new products for the customers.

• Major responsibility was to increase our business with Wal-Mart Stores USA by developing new designs and meeting the price targets. • Keeping our product range updated by new developments as per the changing trends. Keeping in touch with the customer interest areas and expanding customer base. • Through team effort and leadership have achieved the sales targets and developed new products for the customers. • A complete follow up start from the PO to shipment of the order, including grey planning, dyeing/printing, finishing, stitching and packing. • Through team effort and leadership have achieved the sales targets and developed new products for the customers.