Svitlana Loboda

Media And Communications Officer @ Huon Valley Council

About

I’m a marketing and communications professional with international experience across Australia, Singapore, Malaysia and Ukraine, spanning education, EdTech, consulting, government and agriculture. My background combines strategic communications, digital marketing and business analytics, enabling me to translate organisational objectives into clear messaging and measurable growth outcomes.I specialise in integrated marketing and communications strategy, from executive advisory and stakeholder engagement to hands-on campaign execution. My experience includes digital campaign planning, paid and organic social strategy, CRM optimisation, website management and performance reporting. I’ve supported leadership teams in shaping messaging and applied data-driven insights to strengthen engagement and brand positioning.With an MBA and foundation in economics, I bring commercial awareness to marketing decisions. I’m drawn to organisations that value clarity, strategic thinking and measurable impact, and I thrive in autonomous, cross-functional environments where marketing drives both growth and reputation.

Country

Australia

City

Hobart

Industry

Chemicals

Skill

Press Releases, Corporate Communications, Copywriting, Social Media Advertising, Paid Social Media Advertising, Search Engine Optimization (SEO), Google Analytics, Responsive Web Design, Client Relations, Account Management, Facebook Ads, Digital Campaigns, Web Development, Web Analytics, Social Media, Business Planning, Data Analysis, Problem Solving, Business Development, Digital Marketing

Experience

Media And Communications Officer

Huon Valley Council

2025-3 - Present · 1 yr 7 mos

Huonville, Tasmania, Australia

Leading strategic communications planning and execution for Huon Valley Council, overseeing media relations, digital campaigns, stakeholder engagement and issue management. Partnering with executive leadership and elected members to shape strategic messaging aligned with organisational priorities and community expectations. Delivering proactive and reactive communications, including crisis response, public consultation campaigns and major project announcements, using performance insights and audience data to improve engagement, transparency and community outcomes.

Digital Marketing Specialist

Syngenta Australia and New Zealand

2022-12 - 2023-10 · 11 mos

Australia

Executed planning and implementation of integrated digital campaigns aligned with commercial objectives. Developed and executed eDM and social media strategies, strengthening community engagement across key platforms. Managed customer-facing websites to optimise performance and user experience. Executed digital communications and online ticket sales for the STIC Roadshow 2023 national event program.

Business Development Manager

LeanTech SG

2022-6 - 2022-12 · 7 mos

Designed and implemented a new end-to-end business solution, overseeing CRM optimisation through HubSpot and managing MVP development. Collaborated with marketing manager on rebranding initiatives and lead generation strategy. Led launching a new e-learning platform, coordinating developers and designers to deliver strategic business outcomes.

Marketing Executive

UCSI Group

2020-9 - 2022-6 · 1 yr 10 mos

Led digital recruitment and marketing initiatives during Malaysia’s nationwide lockdown, contributing to the enrolment of over 100 students through targeted campaigns and strategic partnerships. Developed visual content, managed international recruitment networks across Europe, the Middle East and Southeast Asia, and delivered performance reporting on campaign effectiveness and conversion trends.

Business Development Executive

Venuerific

2020-2 - 2020-4 · 3 mos

Malaysia

Partnered with sales leadership to prospect and qualify clients across assigned territories. Evaluated service satisfaction and developed structured growth plans to improve long-term business performance.

Business Analyst

AGENCY DIS INVEST

2014-7 - 2019-2 · 4 yrs 8 mos

Developed long-term financial models and forecasts for investment portfolios exceeding $1M. Supported domestic companies in entering international markets through strategic planning and regulatory compliance advisory.