Suzanne Howell

Experienced Sales and Project Manager specializing in driving business growth and delivering high-impact tradeshow solutions across Europe, the USA, and Dubai. I manage the entire project lifecycle, from client acquisition and consultation to flawless execution, ensuring seamless collaboration with production and technical teams. With a strong focus on client relationships and strategic sales, I coordinate logistics with the Production Manager to guarantee high-quality delivery and on-time execution. Passionate about providing tailored solutions that maximize client satisfaction and business success.

Responsible for the successful distribution of the award-winning toy brands HABA (www.haba.de) and Hubelino (www.hubelino.com) from Germany in the UK and the toy brand Tegu (www.tegu.com) from the USA in the UK and EU. Define a sales strategies to achieve financial goals. Build long-term relationships with customers. Evaluate costs of promotional campaigns. Monitor the sales funnel. Streamline and optimise the sales process. Select, implement and manage sales automation tools. Analyse customer behaviour data to develop a sales strategy. Preparing a monthly sales forecast with the aim of achieving the annual financial target. Developing organisational goals. Leading and training the sales team. Hiring new team members. Developing an acquisition strategy. Creating sales and marketing presentations to attract new brands. Creating an annual sales and marketing strategy. Coordinate and participate in toy fairs. Keep up-to-date with industry trends and landscapes.

Primarily responsible for improving, growing and expanding Tegu’s established specialty sales efforts with existing customers and new prospects in accordance with the company’s global sales and marketing strategy. Develop broad reach and coverage in Latin America, Europe, Asia, Africa and Australia in the specialty channel to help Tegu grow fully into its addressable market. Leverage sales capabilities to help the company holistically achieve its brand, product and financial objectives. Outreach and proposals to secure sales with existing and new clients. Travelling to the United States 1-2 times per year to attend trade shows and visit clients. Prepare sales forecasts for each country, product and customer. Weekly WIG meetings with the team to discuss efforts made and new strategies to achieve monthly targets. Negotiate with potential distributors and select the best partner for the company based on the set targets. Discuss and prepare annual contracts with distributors. Coordinate with team in Honduras the production of orders and logistics to ensure successful shipment and timely billing of revenue.

Training and leading new team members. Leading the sales support team. Oversee potential issues and improve standard processes for greater efficiency. Managing key accounts: Target and Barnes & Noble. International sales support. Manage project SRI: consignment inventory, shipping inventory to US stores, monitoring payments to ACH and invoicing. Creation of training guides to standardize processes. Back-end management for Amazon accounts: US, Canada and Europe.

Order processing in various platforms (Salesforce, Quickbooks, and Handshake). Coordination of communication between the warehouse, factory, and the sales team. Shipments, payments, and order reconciliations for direct, wholesale, and flash sales customers. Customer Service Management for clients around the world. LTL pick-up coordination. Account Receivables tasks. Coordinate allocation of inventory. Coordination of communication between the warehouse, the manufacturer, and the sales staff. Analyst for routing guides.

Employee management. Hotel package creation (honeymoons, diving, ferry, and flights). Social Media Management (Twitter, Facebook, Tripadvisor...) Keeping up-to-date online rates, contracts, and window promos for booking companies such as Travelocity, Booking.com, Expedia, Despegar, Hotelbeds, etc. Analysing and negotiating contracts with new travel agents and public relations firms. Website management. Brochure and advertisement creation for events. Event planner, supervisor, and promoter.