Sumir Ummatt

I lead three core marketing charters at the intersection of innovation, strategy, and brand impact: 1. Strategic Initiatives with the Global CMO – Partnering closely with the Global CMO to drive high-priority, organization-wide marketing initiatives. 2. Corporate Brand Programs in India – Leading marquee brand initiatives including Wipro’s Quarterly Earnings Press Conferences, Annual General Meeting, and our flagship community program: the Wipro Bengaluru Marathon and the Spirit of Wipro Run. 3. Marketing Innovation Hub – Spearheading a cross-functional initiative that drives continuous innovation through an “ideas-to-impact” engine, shaping the (near-term & long-term) future of marketing at Wipro.

- Spearheaded Marketing for HCLTech’s Financial Services division, for USA & Canada - Influenced business worth USD XXX Mn+ through bespoke in-person, virtual & hybrid marketing tactics that build mindshare, nurture demand, deepen customer relationships and help translate strategy into impact

- Serviced 5 Media & e-Commerce clients & executed over 20 custom research studies, 2 brand track studies & 3 Digital Ad Effectiveness Studies in a span of 24 months, driving business of INR 2 Cr+ with a high customer repeat rate. - Generated actionable insights on consumer perceptions, campaign performance, Market white-spaces & GTM strategies for Clients

- End-to-end execution of Co-Op Internship Placements at the Institute. Major Contributions: 1. Coordinating the trinity of Student Candidates, Resourceful Alumni & Organization SPOCs over a span of 6 months to place 79 MBA Students on 6-month Internships. 2. Creation & daily maintenance of a Student Database to track every step of each student's Placement Status. 3. Relationship Management that included hospitality, coordination & crisis management. 4. Target Assigned:100% Placement. Achieved in 3 months. - Represented the University at the Inter-University North-Zone Youth Festival twice (2015 & 2016) in Dramatics, Category: 'One Act Play'. - Spear-headed an Event Management Team of 10 students & a Marketing Team of 3 students to organize & promote a 2-day Joint Workshop by Dayalbagh Educational Institute, Agra & Tata Institute of Social Sciences, Mumbai on ‘Moral Leadership’. Target: 100% occupancy. Achieved: 120% Occupancy. TAT: Under 48 hours.

- Active Participation in the Marketing Team at the Annual Alumni Meet - M.I.L.A.N. - Consecutive Participation in Dramatics at University-level & Zonal-level Competitions. - Faculty-level Achiever in Literary activities such as Elocution, Debate & Essay-Writing.