Steve McGeough

The General Manager for RV Karma oversees operations and growth in the UK and International markets. Responsible for market expansion, product development, marketing, and sales, they lead a team in adapting RV features to regional preferences. Focused on regulatory compliance and financial performance, the role ensures sustained growth, fostering sustainable and responsible business practices.

• Honeycroft believes all parents and carers have a right to access affordable, quality services for their children. We believe in the importance of learning through play and inclusion for all. • Accountable for supporting strategic direction and leading on property management • Supports on regulatory responsibilities to ensure correct EYL, safeguarding, risk management processes and plans are in place

Set up logistics operations after tendering process and driving B2B and DTC sales for Earth’D. Drive B2B sales through digital marketing, negotiating contracts and building strong relationships

Worked closely with cross-functional teams to ensure seamless integration of business processes, systems, and resources. Lead development of business into European marketplace by identifying market entry strategies, establishing partnerships with key stakeholders, and overseeing execution of market penetration plans

My contributions garnered recognition, propelling me to a prestigious promotion within 10 months. As leader of UK retail business and transformation programme, redefined strategic direction of Owned Retail, revolutionizing customer acquisition, retention, and brand awareness with a digital-first approach. Propelled the organization forward by transforming our digital capabilities. Introducing a state-of-the-art point of -sale system, interactive touch screens, and leveraging Google optimization, we harnessed the power of in-store analytics, adopted a subscription model, and revamped customer fulfilment, supported by a robust IT infrastructure. Managing multi-million-pound property program, skilfully orchestrated store openings, closures, and dynamic redesigns, breathing new life into stores Collaborated with internal and external consultants to craft innovative store optimization model, strategically pinpointing store locations, size, revenue projections, and profitability analysis. Unleashed creative storm by spearheading remarkable redesign of physical retail experience, yielding 20% surge in sales growth. Implemented cost-cutting programme driving 45% improvement. Drove customer-centric revolution, fostering culture that championed exceptional experiences both online and offline. By equipping teams with top-tier training, empowering capabilities, and innovative systems, placing customer at heart of every endeavour. Joining UK Leadership Team, continued to shape organization's future, driving innovation and success. Orchestrated resounding 30% sales growth by expertly leading and guiding third-party commercial team, harnessing their potential to achieve unparalleled success. By cultivating a thriving work environment, achieving remarkable 30% boost in colleague satisfaction, fostering united and motivated team Additionally, employee retention skyrocketed by an impressive 50%, underscoring the ability to attract and retain top talent

International accountability for operating model and supporting organizational design across multiple countries, including Sweden, Germany, Holland, France, Hong Kong, and USA. Development of new business model and organizational structure by formulating comprehensive operational plan, group strategies, encompassing various channels such as B2C e-commerce sites, marketplaces, and potential mergers and acquisitions (M&A) activities. Successfully executed global restructuring program aimed at optimizing operations and reducing costs achieving a substantial cost reduction of around 30%.

Proudly assumed leadership of Tesco Mobile and Consumer Electronics Retail Business, propelling it to new heights of success Inspired team of 5000 colleagues and overall Sales Strategy exceeding £2 billion. Over the course of three years, accomplished remarkable feats, cutting operating costs by an astounding 50% while achieving double-digit revenue growth of 15%. Became key member of the Tesco Mobile Board and Telecoms Executive Committees. With this influential role, shaped overall Group Sales, and Service strategy, while also guiding Consumer Electronics Leadership Team. Delivered dynamic retail transformation program spearheading comprehensive retail transformation program, revolutionizing Tesco Mobile, Telecoms, and Consumer Electronics. Unparalleled customer satisfaction by introducing innovative programs that focused on team and individual engagement, empowerment, and motivation, achieved phenomenal customer satisfaction ratings. Tesco Mobile swiftly rose to become number one retailer in UK, boasting unrivalled Customer Satisfaction Index (CSI) exceeding 84% and an impressive Net Promoter Score (NPS) of 94% Effectively oversaw multi-million-pound property portfolio and flawlessly executed robust retail store program. Through strategic site selection, innovative store designs, and unwavering commitment to operational excellence, successfully opened over 250 stores, driving substantial sales growth. Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends. A data-based approach has been central to my success in driving business growth. At Tesco Mobile, delivered award-winning customer satisfaction results, propelling the company to become the number one retailer in the UK with a CSI exceeding 84% and an astonishing Net Promoter Score (NPS) of 94%.

Promoted to lead Group strategic review of Tesco’s £1.8BN Consumer Electronics and Telecoms Businesses to challenge current operating model, improve operating margins, consolidate key products and categories and design Concept Store of the Future • Designed and opened 3 concept stores and increased customer satisfaction from 60% to 90+%, drove 10% revenue increase • Integrated online, digital and in store customer experience across Tesco Mobile, Blinkbox and Consumer Electronics

• Promoted to lead design, launch, and manage new retail channels inc pop up retail / call & collect / click & collect / last mile delivery • Opened 150 stores, recruited 250 staff (including new multi-site management structure) delivered strong customer satisfaction (NPS @ 85%), sales and profit • Innovated pioneering training solutions enabling sales assistants to identify and sell into customer needs • Developed and delivered business change programs, acted as interface between retail and commercial teams • Liaised with property and external contractors to design Concept Store

• Promoted to redesign retail operations model for Telecoms segment, delivered £ multi-million cost reductions and efficiencies in operational processes • Developed and rolled out new selling solutions including improved store layouts, product availability and ranges, improved customer experience and sales (10% L4L) • Collaborated with external consultants on redefining best practise to increase operating margins, provided recommendations on how to improve retail operations to Executive Committee

Earlier Roles • Head of General Merchandise , 2009 - 2010, led the Metro format General Merchandising & Clothing retail plan including space, range and merchandising • Head of Customer Experience Manager, 2007 - 2009, built and launched Convenience Store service programme improved customer satisfaction by 50% • Head of Convenience Commercial, 2005 – 2007, created first ever tailored convenience range in 6 concept stores in key strategic cities, outperformed budget by c. 10%, delivered industry leading gross margin of c. 40% • Change Manager, 2003 - 2005, supported new retail leadership and operational framework implementations • Senior Team Multiple Shops, 1997 - 2003, in-store management including trading operations and customer service.