Stephen McGrew

President @ Academy Roofing

About

I'm a seasoned executive in the construction industry, specializing in roofing, with two decades of experience spanning operations to strategic leadership. I've successfully led Academy Roofing through a period of market diversification and ten consecutive years of revenue growth. My approach is to learn the business from the ground up while consistently anticipating and adapting to future industry changes. These efforts have culminated in the company earning award-winning recognition, including the prestigious GAF Master Elite contractor status and the GAF President's Club award multiple years in a row. Specialties Include: Project Management / Sales & Sales Management / Marketing / Contract Negotiations / Budgeting / Systems & Processes / Logistics / CRM Integrations

Country

United States

City

Acworth

Industry

Construction

Skill

Business Strategy, Project Management, Sales Management, Marketing Strategy, Contract Negotiations, Sage CRM, Salesforce.com, Accounting, Social Media Marketing, SEO, Staff Management, Business Solutions, VoIP, Photoshop, Sage Business Works, Microsoft Office, Direct Marketing, Web Design, Visionary, Entrepreneur

Experience

President

Academy Roofing

2013-5 - Present · 13 yrs 4 mos

Greater Atlanta Area

Serving the Greater Atlanta area since 1999. Academy exists to bring truth, professionalism, and reliability to the roofing industry. We strive to build lasting relationships with homeowners, realtors, builders, and commercial properties while providing residential and commercial roofing services.

Vice President

Academy Roofing

2009-1 - 2013-4 · 4 yrs 4 mos

Greater Atlanta Area

- All human resource duties included but not limited to administering mid-level management, office staff, & salespeople. - Executed all weekly, monthly, quarterly, and yearly payroll and tax duties. - Managed all marketing campaigns including but not limited to online PPC/Adwords, through the mail literature, and gorilla marketing. - Developed, designed and maintained standard operating procedures. - Monitored distributor pricing and sales commission structures monthly. - Monitor all information technology and systems while implementing Salesforce.com CRM - Ad hock reporting using CRM and data mining software Crystal Reports. *Opened, staffed, and trained employees for 3 new locations in 2010 * Managed company to $35 million in sales from 2009-2010 * Improved sales by $2 million in 2009 by implementing CRM

Sales Manager

Academy Roofing

2008-1 - 2008-12 · 1 yr

- Hired, trained, and coached 24 new salespeople within a 12 month period. - Implemented successful sales strategies to increase B2B sales - Created needed goals & incentives for sales team - Managed sales team daily - Provided coaching and solution expertise *Increased sales from $8 million to $23 million

Sales Consultant

Academy Roofing

2002-8 - 2007-12 · 5 yrs 5 mos

- Developed new prospects daily in B2B & B2C - Provided strategic coordination of company's marketing efforts - Successfully completed presentations to prospects - Negotiated pricing with prospects - Built long lasting relationships with clients - Maintained follow up with clients *Sold over $1 million in 2007 *#1 in sales, each year from 2003-2007 *Set new company sales records from 2002-2007 *From 2002-2007 personal sales made up 20% of company's totals

Operations Manager

Premium Roofing Supply, LLC

2004 - 2005 · 1 yr

Kennesaw, GA

- Setup logistics from Canada to Florida - Created systems for tracking and maintaing customers - Managed inventory and stocking - Developed and maintained standard operating procedures - Invoicing, billing, and accounts receivable