stephen cramp

This programme aims to equip the student with a comprehensive grounding in marketing and business. This ensures that the student has the practical skills and knowledge required at a junior level in marketing. A particular emphasis of the programme is given to fostering communications skills, computer skills, entrepreneurial skills and marketing skills. Activities and Societies: Football

This course is a one year programme dedicated to growing business graduates into the International Business people of the future. The philosophy underlying the MSc in International Business is to focus on providing a rigorous business education for high calibre graduates to prepare them for lifelong careers in International Business. A unique feature of this programme provided students with the opportunity to undertake a group-based consulting project with real-world clients. Consulted News International Corp over a four month period. Thesis:The assessment of social media as an effective marketing communication tool:The social media consumer viewpoint The results demonstrated that when a company communicates over social media platforms with consumer’s it can lead to increased awareness, increased consideration of a product or service and an increased likelihood of purchase. Awarded prestigious Gold Medal for Thesis

Students who complete this programme and achieve this award are prepared for gaining positions of responsibility in Marketing. The modules introduce students to the study of Consumer Behaviour, Marketing Research, Marketing Communications, Financial Management, International Marketing and E-business. Student’s communication and teamwork skills are also fostered and real issues from the world of marketing are addressed and studied. Students are well prepared for a role on a marketing team. Undertook a module called MPA. This entailed researching, writing and presenting a case study with a Marketing theme on an Irish organisation.Examined the forming of Paddy Power,the growth of the brand, the building of their web presence and their expansion into the UK.Considered the impact of the downturn on their expansion strategy. Subjects:Marketing Management, Business Ethics, Strategic Information Systems,Company Law, Sales Management, Enterprise Development, Business Policy, Innovation

Social Media and PR strategy, Google Adwords, Google AdSense, Social Network Marketing, Marketing, Direct Marketing, Internet Marketing, SEO, PR, E-Commerce, Advertising Strategic, Advertising Creative, Advertising Media, Sales Promotion, Introduction to Web Site Design HTML.This course is accredited by The Advertising Association of Ireland and is Industry recognised.