Stephen Whatley

Brands: think!, SlimFast, Optimum Nutrition, Amazing Grass, Isopure, BSN ● Strategically executed growth plans on all GPN brands for +$30MM territory comprised of UNFI, Wakefern, Wegmans, Harris Teeter, & Giant Eagle ● Ensured zero distribution loss resulting from double-digit price increase on think! at Wakefern, Wegmans, Giant Eagle, or any UNFI supplied accounts ● Worked closely with Category Management, Brand teams, and broker partners to deliver first to market distribution on SlimFast and Optimum Nutrition Innovation at Wakefern

Brands: think! ● Managed all business at BJ’s, CVS, Ahold/Delhaize, Wegmans, and Market Basket to exceed territory goal of $6.6MM ● Leveraged relationships to encourage shared solutions, increased communication, and understanding between teams while solving extraordinary situations resulting from pandemic ● Established new broker relationship while launching think! Canada, executed national Canadian price increase, and hired distributor partners that would accelerate growth to +$1MM in 2022

Coordinate efforts with VP Sales to ensure strategic alignment on profitability of new distribution across all channels of trade Lead, motivate, and manage multiple broker agencies nationwide and across different channels (Mass, Drug, Food, & Convenience)

Brands: Heinz, Ore-Ida, Classico, Weight Watchers, Bagel Bites ● Directed broker organization for territory that included Ahold/Delhaize and all accounts supplied by C&S Wholesale to achieve $190MM in net sales ● Communicated with senior management, cross-functional partners at Heinz, broker organizations and customers to deliver joint business plans ● Developed business relationships with key account personnel through execution of mutually beneficial marketing plans, category/shopper insights, and consistently demonstrating category expertise ● Oversaw $9.8MM in trade funds with fiscal responsibility and effectiveness

Brands: Similac, Ensure, Glucerna, PediaSure, Pedialyte, EAS, ZonePerfect ● Responsible for direct and broker managed accounts in the Northeast region delivering +$120MM in annual sales with Ahold, C&S Wholesales, & Wegmans ● Refined processes that created efficiencies in the supply chain, at the store, and as a result drove profitability for the category ● Implemented merchandising programs to showcase brand innovations, increase awareness, drive shopper conversion, and ultimately category growth ● Managed $3.7MM in 2014 trade funds to deliver expected ROI

Brands: Similac, Ensure, Glucerna, PediaSure, Pedialyte, EAS, ZonePerfect ● Established strong strategic business alliances with key executives representing +$80MM in annual sales at C&S Wholesales and A&P/Pathmark ● Instituted promotional strategies targeting key account initiatives ● Designed customized planograms with "best-in-class" standards for all A&P stores ● 98% to quota while executing new Infant Formula Terms & Conditions ● Successfully managed $2.4MM in trade funds

Brands: Similac, Ensure, Glucerna, PediaSure, Pedialyte, EAS, ZonePerfect ● Ran all business activities for Northern NY accounts totaling +$3.6MM ● Analyzed data to ensure optimal assortment and product placement ● Encouraged strong communication with Retail Sales Representatives in order to achieve 113% to goal

Brands: Similac, Ensure, Glucerna, PediaSure, Pedialyte, EAS, ZonePerfect ● Supported strategic accounts to achieve organizational objectives of driving shopper conversion and increasing category share ● Obtained proper merchandising and distribution for over 280 stores ● Communicated inventory needs based on market trends and promotions ● Secured 985 points of distribution and 3,700 incremental facing at shelf

Created comprehensive merchandising strategy for all departments ensuring $1.4 million in sales annually. Trained a professional staff of 16 dedicated to providing expert tailoring and customer service.

Managed setup of new store location including hiring, scheduling, and payroll management for staff of +35 associates. Implemented store layout that drove customer conversion and delivered approximately $1 million in annual sales.