Stephanie Johnson

As the Senior Director of Branded Content, I managed over 100 sponsored campaigns yearly for Ziff Davis Shopping’s wide portfolio of clients including Sephora, Ulta, Dermstore, NET-A-PORTER, Walmart, and Amazon. I oversaw all facets of branded content from pre-sale RFP ideation and pitching to post-sale execution, writing, editing, and reporting. I collaborated with editors, sales leads, producers, designers, influencers, directors, on-camera talent, and more to deliver content that was authentic, innovative, and performance-driven. I also lead client-facing kick-off calls with internal and external stakeholders and provided strategic guidance on campaign deliverables to ensure all KPIs were met or exceeded. I have a strong track record hitting or exceeding yearly revenue goals.

Branded content editor and writer for Meredith Corporation which includes: InStyle, People, Real Simple, Better Homes & Gardens, Shape, Health, Travel + Leisure, Entertainment Weekly, Parents, Parenting, and more. I conceptualize, write, edit, and execute original, engaging, and performance-driven content for our clients and our audiences.

Recently promoted to the Branded Content team to help lead ideation for branded content campaigns by generating ideas and content strategy alongside sales, creative and social teams, ensuring we deliver the best ROI for potential and current clients. Responsibilities include writing compelling, persuasive and engaging copy for sponsored stories across our channels, including ad creative, marketing emails, and social media channels, while maintaining the company’s brand voice. Maintaining up-to-date knowledge on the changing best practices including legal best practices in the media and social space. Working with clients feed- back to ensure their KPI is met, while also maintaining Clique’s brand standards. Assisting the social media team in all paid and branded content across all WhoWhatWear’s social channels including, boosting dark posts with paid spend, assisting in takeovers for our channels and attending and reporting on event coverage

Assist in daily client and competitor research. Plan, research and execute all facets of email marketing campaigns for our clients.Research ways to grow and optimize our subscriber email lists through paid and organic initiatives. Analyze campaign results and research ways to up-level our existing efforts. Assist with on-site photo shoots and event planning. Maintain transparent and constant contact with client to ensure a consistent message. Create original client pitches to send out to regional and local media contacts. Create press clippings, social media content and marketing material for our clients.

Support in producing accurate and relevant boutiques on site daily. Work closely with vendors to create info sheets/ photo lists that provide necessary boutique details, production standards and directions. Save/ label vendor images and attributes. Work with other departments to ensure all boutiques accurately reflect the overall story and brand assortment. Participate in on-call schedule for the weekend and holiday coverage. Address live/post-event questions and issues related to customer service.

Assist the New and Social Media team in current and potential client research. Construct social media posts for current clients and research client’s competitors. Construct media and potential influencer lists. Sit in on client meetings and assist in an ongoing research project regarding corporate social responsibility.

E-mail designers for price checks, answer phones, and create designer Index. Translate e-mails, documents and interviews from Spanish to English. Alphabetize look books and assist in building/pulling outfits from the fashion closet.

Generate content for Ben & Jerry's social media across all platforms. Responsible for raising awareness about social media contests and events such as The Pint Project, Free Cone Day, and Fair Trade USA. Worked with Fair Trade USA to bring a speaker to Boston University to teach students about the importance of fair trade.