stephanie bowland

* Responsible for planning and executing all digital marketing campaigns in line with the marketing calendar to support online and stores. This includes email, social media, website, SEM, display and influencer marketing. * Collaborating with internal teams (creative, ICT, sales) to brief and create eDM's, social content, landing pages and optimise user experience. * Building sound relationships with external agencies to deliver digital campaigns that engage, inform and motivate. * Managing the digital marketing budget. * Reporting on the performance of all digital marketing campaigns and assessment against goals (KPI's/ROI). * responsible for driving, enhancing and provide reporting on the customer loyalty program.

* Responsible for planning, maintaining and executing the digital brand vision for the Women’s category. * Responsible for the end-to-end consumer journey across all consumer touch-points in the digital ecosystem. Including social, nike.com, email and Nike apps. * Member acquisition for Nike+ and use of data available to service members in the most premium way. * Developed strong partnerships with internal stakeholders both locally and globally to ensure a fully integrated cross-function campaign approach. * Maintained strong relationships with external digital and media agencies ensuring campaigns were completed on time and on budget. * Managed the digital budget for the Women's category. * Monitoring and reporting on campaign results using relevant business metrics. * Plan and executed a wholesale strategy with retail partners The Iconic and Rebel Sport. * Coordinated the production of assets at events, activations and photo shoots. * Partnering with the events team to bring personalisation and service via digital to life in grass roots activations.

* Management and maintenance of both commercial and consumer websites including GE Money Australia, GE Money NZ, GE Capital Australia, GE Capital NZ, GO MasterCard, 28 Degrees MasterCard, Gem Visa and Umi Loans. * Responsive web design and development. * Creation of online processes for Credit Card Insurance and Additional Cardholder across all products. * Design of mobile/tablet user interface prototypes for partners and pitches. * Implementation of search engine optimisation (SEO) techniques and AB testing. * Coordinating web projects across departments and stakeholder management. * Content management within the Online Service Centre for all Credit Card products (including Coles MasterCard and Myer Visa) * Driving website growth, including traffic, conversions and leads.

* Managing digital projects from microsites, iPhone apps to large-scale web applications and liaising with developers and designers. * Client account management and regular client facing. * Creating estimates, budgets, timelines and project scoping. * Creation of site maps, wireframes and functional specification documents. * Design and development of new websites and integration of content management systems. * Maintenance and bug fixing for existing client websites. * Cross browser and platform testing. * Digital marketing methods including: EDM’s, SEO, online banner advertising and social media campaigns. * Keeping up to date with web trends, open source platforms and coding techniques. * Providing technical support to clients

* Development and maintenance of Faculty website. * Statistic analysis and reporting (website analytics, competitor analysis and enrolment statistics). * Assisting with major advertising campaigns (both online and print). * Development of marketing publications. * Event management (E.g. Swinburne Open Day, School education programs). * Usability testing of websites and search engine optimisation techniques. * Providing technical advice and support to colleagues.