Sabina Roaldset

Director, Global Technical Services Marketing @ BD

About

Strategic, customer-focused global marketing leader with strong experience in the global medical technology, device and diagnostics. - Effectively leads direct and cross-functional global teams through complete product lifecycle management and marketing advancement initiatives - Drives market adoption and growth via focused, strategic innovation and marketing offer development with excellent messaging, training & sales support - Energized by building teams and advancing future leaders - Passionate community volunteer and leader with 20+ years of engagement in women’s health and cancer charitable organizations Specialties: Strategic marketing, Service marketing, Product launch, Commercial marketing, Value-driven messaging, Product management, Platform innovation, Sales training and support, Promotional programs, Omnichannel communications, Brand evangelism, Key messaging and brand awareness, Market segmentation and analysis, Collaborative product development, Competitive analysis and messaging

Country

United States

City

San Diego County

Industry

Medical Device

Skill

Cross-functional Team Leadership, Product Launch, Marketing Strategy, Services Marketing, Product Management, Product Marketing, Marketing Communications, VOC, International Communication, Leadership, Medical Devices, Sales Trainings, Sales Support, Promotions, Product Development, Market Share Analysis, Copy Editing, Salesforce.com, Management, Capital Equipment

Experience

Director, Global Technical Services Marketing

2022-2 - Present · 4 yrs 7 mos

Associate Director, Marketing, BD Pyxis IV Prep

2018-10 - 2022-3 · 3 yrs 6 mos

Greater San Diego Area

Associate Director, Global Marketing Management

2017-10 - 2018-10 · 1 yr 1 mo

Group Manager, Market Management

2015 - 2017-10 · 2 yrs

Greater San Diego Area

Lead team developing market messaging and sales support for innovative medication management platform, driving 100%+ continued annual growth and increasing market adoption Create and execute on marketing and launch strategy for ancillary platform solutions, expanding market base, supporting end users and building stronger solution value Build and deliver effective client presentations and demonstrations across platform, enhancing value-based sales messaging and securing business expansion

Board Member

San Diego Civic Youth Ballet

2025-7 - Present · 1 yr 2 mos

Sr. Marketing Manager

CareFusion

2011 - 2015 · 4 yrs

Greater San Diego Area

Managed challenging market launch to drive accelerated growth for new platform by developing effective market messaging, sales campaigns, organizational training and sales tools, leading to >100% annual growth (FY13-FY16) Rapidly built, launched and delivered national, live sales training program Developed and launched innovative sales training series considered the go-to learning resource for the business division

Marketing Manager

Alere (now Abbott, formerly Inverness Medical)

2006 - 2011 · 5 yrs

Managed all marketing aspects of five product areas and $36-40 Million in business including strategic planning, VOC, market plan development and execution, branding strategy, promotions, training and forecasting. Responsible for complete product lifecycles, including leading international, cross-functional teams to develop and launch new or improved products.

Business Operations Manager

Inverness Medical (now Abbott)

2006 - 2006

Facilitated operational management and cross-departmental communications related to corporate integration following Inverness Medical acquisition of ACON Laboratories.

Product Manager

ACON Laboratories (now Abbott)

2000 - 2006 · 6 yrs

Directed marketing plan for fertility and infectious disease products lines including launch of new products, sales training and coordination of key client relationships.