Sriparna Ghosh

I don’t just build brands. I build belief systems that people want to be part of. I don’t just execute strategy. I design change that sticks, scales, and speaks to the soul. Hi, I’m Sriparna, a purpose-driven Marketing, PR, and People Strategy professional at the intersection of creativity, sustainability, AI, and impact. With hands-on experience across 7+ national campaigns, I’ve crafted narratives that didn’t just trend , they transformed. I’ve led AI-led PR initiatives that delivered 3x engagement, built employer branding models that improved team sentiment by 40%, and driven internal communication strategies that aligned people with purpose. My core belief? People are the real strategy. Whether it’s an audience, a workforce, or a market, people remember how a brand made them feel, grow, and belong. Here’s what I bring to the table: • Marketing with conscience: Brand storytelling powered by insights, not just aesthetics. • PR with precision: Built media strategies that turned silent brands into industry voices. • Communication that connects: From stakeholder narratives to internal morale campaigns, empathy always leads. • HR meets Innovation: Developed people-first initiatives using AI tools for feedback loops, engagement tracking, and culture mapping. • Sustainability as strategy: Embedded purpose and ESG alignment into campaigns for long-term value. Problems I love solving: • How can brands stay human in an AI world? • How do we make culture more measurable, meaningful, and magnetic? • What makes a story stick across borders and minds? • How do we build workplaces that feel more like communities than corporations? Notable Wins: • Turned AI into a listening tool, not just a tech trend. The result? 3x more engagement and stories that actually resonated. • Spearheaded a sustainability campaign that reached 100K+ impressions with zero paid media. • Rolled out an internal transformation framework that increased cross-functional collaboration by 35%. • Designed a “Pulse” system to capture real-time sentiment across project teams, leading to higher retention and psychological safety. Open to: Consulting | Strategy | Global Marketing | People-Centric Roles. People first. Impact always. Creativity as currency.