Sorradithep Champ Supachanya

• Cultivated and managed high-impact relationships with Thailand’s top content creators, including influencers, public personalities, music labels, production houses, TV broadcasters, and sport marketing agencies, to drive cultural relevance and brand affinity • Partnered with C-level executives and operational teams to elevate their performances on Facebook Instagram, and Threads with expert guidance on content strategies, monetization, and product trainings • Orchestrated cross-functional campaigns with comms, marketing, and policy teams to activate culturally significant moments (e.g., Songkran, Pride Month, industry awards, and music festivals) to increase product visibility and engagement • Represent Meta in industry events such as iCreator, Splice Beta, and All That Matters conferences to deliver thought leadership presentation and strengthen industry influence • Supported Thailand launches of Threads (text-based social platform), Reels (short-form video), Edits (video creation app), and Facebook Content Monetization tool to help creators earn money

• Managed top content creators in Thailand and enabled their content to succeed on Facebook through regular update reports, performance analyses, trends spotting, and product trainings

• Led the sales and execution of Nielsen’s digital solutions (Digital Ad Ratings, Total Ad Ratings, and Media Impact) for measuring reach and effectiveness of brands’ ad campaigns across TV and digital

• Developed, deployed, and supported new research tools worldwide, including Concept Constructor optimization service and Overnight Screener quick concept screening

• Advised clients on new product development through research design and execution, data analyses and sales forecast, and result presentation of consumer insights projects across APAC for CPG clients with total value over USD 6.5 million in 2009-2014

• Explored why consumers do what they do with focus groups and in-depth interviews, turning consumers’ voices into actionable findings

Member of Beta Gamma Sigma, an international honor society recognizing business excellence

Freeman Asian Scholar—received full scholarship awarded to 2 students from each of 10 Asian countries based on high school academic and leadership.