Sophie Couture
Vice-présidente, Stratégie et développement @ Balnea, spa et séjour nature
About
I’ve been evolving for over 15 years at the intersection of management, communications, and digital culture. My journey has taken me from agencies to cultural institutions, through the creative industries and the wellness sector, always guided by the same thread: transforming, elevating, and creating meaning. A committed executive, I invest myself in projects where strategy meets humanity, and where innovation is grounded in purpose.
Canada
Bromont
Non-profit Organization Management
Compétences administratives, Éthique des affaires, Conseil d’administration, Administration des affaires, Planification stratégique, Gestion de projet, Leadership d’équipe, Gouvernance, Relations gouvernementales, Marketing Communications, Social Media, Advertising, Digital Marketing, Social Media Marketing, Corporate Communications, Strategic Communications, Digital Strategy, Marketing Strategy, Online Advertising, Digital Media
Experience
Vice-présidente, Stratégie et développement
BALNEA spa + réserve thermale
Bromont, Quebec, Canada
Executive Director
XN Québec
Montréal, Québec, Canada
Director of Marketing and Communications
BALNEA spa + réserve thermale
Bromont, Quebec, Canada
Associate Director, Digital
CCA, Canadian Centre for Architecture
Montreal, Canada Area
Digital Content, Director
PHI
Montreal, Canada Area
Digital Content, Head
PHI
Montreal, Canada Area
Content Manager
PHI
Montreal, Canada Area
Editor & Editorial Special Collaboration
Groupe TVA
Montreal, Canada Area
Research, writing, translation and content adaptation (mainly in fashion & beauty). Contact and follow-up with external partners (PR agencies & brands). Magazines: Star inc. & Clin d'œil
Digital Project Manager
CDEFQ, CECI, Modo Yoga NDG (formerly known as Moksha Yoga)
Montreal, Canada Area
Cercle des Dirigeants d'Entreprises Franco-Québécois (CDEFQ): Development and update of communication tools (including a new website - www.cdefq.org). Coordination of a one-week program for a delegation of entrepreneurs in May 2013. Centre for International Studies and Cooperation (CECI): Project manager for a governmental website, content management system and development of customized training for the Ministry of Interior and Territorial Communities of Haiti. Moksha Yoga NDG: Project coordination (website, promotional items, contests, etc.), content production (videos), social media management.
Agency Director & Account Director
Oui Marketing
Montreal, Canada Area
Operations and production management, selection and management of suppliers (printers, promotional items, etc.) and freelancers (creative writing, writing, editing, translation, SEO, photography, etc.), project management (print and interactive), human resources management.
Education
Collège des administrateurs de sociétés
University certification program in corporate governance from the Collège des administrateurs de sociétés of Université Laval, recognized in Canada and France.
Université de Montréal
Communication Sciences
Member of the team receiving the Prix Paul-Dumont-Frenette awarded by the Société des relationnistes du Québec for the Boralex 2003 project.
Cégep de Granby
Natural Sciences
Sophie Couture's Contact Information
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