Sofia Natasya Che Hamat

Executive HR Generalist @ MyTOWN Shopping Centre

About

Hi, I’m Sofia. My career journey began as a Talent Acquisition Intern at Flash Malaysia Express, where I learned the fundamentals of fast-paced environment and mass hiring. I then joined Maybank under the PROTÉGÉ programme with the Group Technology & Digital, supporting IT hiring in one of Malaysia’s leading banking institutions. Today, I’m part of the HR team at MyTOWN Shopping Centre as an HR Generalist, where I contribute to a wide scope of HR functions including recruitment, employee engagement, and HR operations within the dynamic retail environment. Driven by continuous learning and people-centric values, I’m enthusiastic about shaping inclusive workplaces and building impactful HR strategies. Open to new challenges and eager to develop my professional skills. Let's connect and explore potential opportunities ✨

Country

Malaysia

City

Kuala Lumpur

Industry

Retail

Skill

Corporate Recruiting, Data Entry, Retail Design, Recruiting, Mass Hiring, Human Resources Information Systems (HRIS), Negotiation, Sourcing, Food and Beverage Operations, Point of Sale (POS) Systems, Food Safety, E-Commerce, E-commerce SEO, Digital Marketing, Supply Chain Management, Visual Merchandising, Time Management, Retail Marketing, Advertising, Microsoft Office

Experience

Executive HR Generalist

MyTOWN Shopping Centre

2025-4 - Present · 1 yr 5 mos

Federal Territory of Kuala Lumpur, Malaysia

- Assist in recruitment by doing reference checks, preparing access cards and guiding new hires through department introductions - Support my manager in managing KPIs, particularly in driving employer branding initiatives - Handle internal HR projects, including designing visuals and communication materials - Oversee company inventory and stationery management - Manage HR reports including perfect attendance, lateness, and medical check-up records - Act as an ad hoc host and internal support for staff engagement activities

Resourcing

Maybank

2024-11 - 2025-3 · 5 mos

Federal Territory of Kuala Lumpur, Malaysia

Hiring for Group Technology Digital ( Digital Banking, Infra, SDM, Global Banking) - Build and maintain strong relationships with 23 agencies - Oversee the end-to-end recruitment process for IT Professional, coordinating with agencies to source suitable candidates. - Review candidate profiles, conduct initial screenings, and shortlist candidates for further interviews. - Support the offer process, including salary negotiations and onboarding - Track agency performance, ensuring they meet Maybank's recruitment needs and standards - Provide regular updates on recruitment progress, agency performance, and key metrics

Talent Acquisition

Flash Express

2024-3 - 2024-8 · 6 mos

Federal Territory of Kuala Lumpur, Malaysia

Posting job openings on media social Proactive searching for qualified candidates using online resources Reviewing resumes and applications Shortlisting and contacting qualified candidates Conduct phone call interview Scheduling interviews for position warehouse sorter with branch supervisor Sending job offers

Barista

He&She Coffee

2023-4 - 2023-6 · 3 mos

UiTM Puncak Alam

Learns cafe operations include customer service, food/beverage preparation, and cash handling. Supports baristas, cooks, and servers with daily tasks. Helps keep the cafe clean and organized. Adheres to cafe recipes, standards, and safety guidelines. Offers friendly and efficient service to customers.

Education

Universiti Teknologi MARA

Retail Management

2021-10 - 2024-8 · 2 yrs 11 mos

This course equip me with the knowledge and skills to oversee the day-to-day operations and strategic planning of retail businesses also I learn foundational business knowledge, retail operations management, retail strategy and planning also visual merchandising