Skylar Payne

The name says it all. A lacuna is an empty space — a gap where something should be. At LACUNA Inc., we see those gaps as opportunity. Untapped potential. The missing solution. The distance between where you are and where you want to be. Our mission is to develop high-performing leaders and future business partners through elite training and mentorship, while driving sustained revenue growth and market expansion for our clients through strategic, face-to-face direct marketing. Unlike traditional agencies that focus on impressions and digital metrics, we build real market presence through human connection, elite sales execution, and scalable growth systems.

-Oversee and manage a sales team -Territory Management -Profitability reports -Campaign and account management

-Recruit, hire, and build my own sales team. -Teach, coach, and develop new hires in sales strategies, communication, and relationship-building. -Lead by example in face-to-face sales while consistently exceeding sales goals. -Build my own personal brand to connect with customers and represent national brands with authenticity. -Provide mentorship and leadership to help others succeed in a fast-paced, growth-oriented environment.

-Built lasting customer relationships by providing tailored product recommendations and support. -Promoted and presented products with confidence to consistently meet and exceed sales goals. -Collaborated with a team-oriented culture focused on mentorship, growth, and achieving results. -Strengthened skills in sales, marketing, leadership, and customer engagement through hands-on, in-person experience.

● Created branded ad campaigns on Google Analytics for 30+ properties, enhancing visibility and engagement across multiple locations. ● Managed social media for a property on Facebook and Instagram, including developing content calendar and tracking analytics. This led to a 40% increase in Facebook reach, a 146% increase in Facebook visits, a 92% increase in Facebook follows, a 73% increase in Facebook contacts, and an 82% increase in boaters messaging our property—all from organic media by understanding boater preferences and effectively engaging them while attracting new visitors. ● Implemented strategic social media initiatives and led client calls to discuss social strategy. Regularly monitored and analyzed social media performance week by week, resulting in a significant boost in engagement and impressions across all accounts.