Siti Aisyah Zakaria

I help brands turn marketing strategies into measurable growth. As a Digital Marketing Executive in the home appliances industry, I manage high-performance Meta Ads campaigns focused on driving conversions and brand growth. My strength lies in combining analytical thinking with persuasive content strategy. My core strengths: • Performance marketing & media buying • BTL campaign execution • Data-driven decision making • Conversion-focused copywriting • Creative direction & visual execution With experience in FMCG and consumer products, I understand buyer psychology especially during peak campaigns like festive seasons and mega sales. I am collaborative, action-oriented, and resilient under pressure. I believe challenges are opportunities to improve systems, not excuses to step back.