Siobhan Howlett

Director of Global Purchasing, Merchandising and Compliance @ Brand Addition

About

I am a dynamic business leader, operating at Board level, with a demonstrable track record of growing businesses and delivering shareholder value in owner-managed, private equity and listed environments, working across multiple jurisdictions, and engaging with multi-national clients across various sectors. Passionate about delivering sustainable, creative and innovative product solutions at the heart of the marketing mix. Over 25 years of experience in buying and client management on a global basis. I have built several sector specialist teams, with particular success in health and beauty, growing the business from a single client to a market leader. A values-based leader, I am passionate about developing talent across multiple jurisdictions and building sustainable businesses.

Country

City

United Kingdom

Industry

Marketing & Advertising

Skill

FMCG, Marketing Management, B2B, Marketing Strategy, Digital Marketing, Account Management, New Business Development, Brand Development, Marketing Communications, Brand Management, Product Development, Sales Management, Negotiation

Experience

Director of Global Purchasing, Merchandising and Compliance

Brand Addition

2025-1 - Present · 1 yr 9 mos

Procurment Consultant

Phronesis International Limited

2024-1 - 2024-12 · 1 yr

London Area, United Kingdom

MSc Student Organisational Psychology

Birkbeck, University of London

2021-9 - 2023-9 · 2 yrs 1 mo

Dubai, United Arab Emirates

Area of interest: Leadership, motivation theory, change management and organisational culture

Managing Director Brand Addition

Brand Addition

2005-7 - 2018-7 · 13 yrs 1 mo

London, United Kingdom

I sat on the operating board of Brand Addition with full P&L responsibility for the London, Hong Kong, Guangzhou, and Dublin sites. I was part of the management team at Brand Addition, who, through an MBO supported by private equity, took the business private, followed by a secondary buy-out. The offices specialise in delivering merchandise solutions for business-to-consumer promotions across various industries, including health and beauty, FMCG, beverage, and charity sectors.