Sil Yeong Loke

Full Smart Technology (Currently working here) Position : E-commerce, Marketing cum Designer Singgate #03-11 West Mall New Store Project | Singapore - Designed the overall look and layout of the West Mall store, including brand style and space planning. - Created 2D floor plans and 3D visuals to show the design and help improve customer flow. - Designed a full suite of marketing materials for the West Mall store opening, including vouchers, door hangers, signboards, flyers, logo, and a themed event prop featuring the 'West Mall' branding and Singgate’s IP to enhance the festive atmosphere. - Edited and produced promotional videos for the West Mall store opening. • Website & Online Platform Design – Create and design assets for websites and e-commerce platforms to enhance branding and user experience. • Content Creation & Videography – Produce engaging visual content, including photography and video, for marketing and promotional use. • Product Listing & Layout Design – Manage and optimize product listings with well-structured descriptions and visually appealing layouts. • SEO & Keyword Optimization – Conduct keyword research and implement SEO strategies for better visibility on Xiaohongshu (XHS), TikTok, and other platforms. • E-commerce & Social Media Marketing Support – Design promotional materials and visuals for platforms like Shopee, Lazada, and social media ads. • Handling Indoor & Outdoor Sales – Manage in-store and on-site sales, engage with customers, provide product demonstrations, and drive conversions through direct interactions.

• Met with 100+ clients to discuss their preferences, wedding photography styles, and package options, ensuring a tailored experience. Achieved a personal sales record of RM12,000+ in a single month. • Conduct studio photoshoots for bridal portraits, couple portraits, personal portrait, enterprise profile, graduation and family photos. Designed engaging social media posts to boost engagement and align with brand identity. • Edited and retouched over 500+ images per month using Adobe Photoshop & Lightroom, ensuring flawless and high-quality results. Accelerated retouching workflow by leveraging AI-powered smart fill and background replacement. • Researched and implemented AI-powered retouching software, improving post-production workflow and enhancing editing efficiency by 40%. • Utilize studio lighting and backdrops to create high-quality images. Provide guidance to clients on posing, expressions, and positioning to achieve the best results. • Launched a personal social media channel, creating and sharing engaging funny videos. Achieved 500+ views in a short period, demonstrating strong content appeal and audience engagement.

• Shopee/ Lazada & Website platform - Developed Advertisement for Shopee, Lazada, and company website, ensuring a consistent and appealing visual identity. - Created 50+ marketing posters and banner, enhancing customer engagement and conversion rates. • Packaging Design & Product Photography - Conducted product photography sessions, capturing 20+ high-quality product images for each product, create marketing material for online promotion - Developed 3+ custom packaging for new series product, ensuring optimal size, material selection, and branding alignment. • Video Production - Create Storyboard, optimizing the workflow for seamless video production. - Produced 10+ marketing videos for new launches product, Increasing customer interest and boosting online views.

Content Creator & Designer (Design + Video Editing) Internship • Create Content for social media - Developed 20+ advertisement posters per month, ensuring consistent branding and engagement. - Prepared daily social media scripts or content. - Edited 1-2 education videos per month (1-4 mins each), enhancing storytelling and visual appeal. - Created motion graphics for the company logo, improving brand identity and recognition.