Shuhan (Sophia) Li

• Develop and implement the overall marketing strategy for Dreame Latin America ( Mexico, Chile, Brazil, Peru, Colombia, and Argentina), aligned with regional business objectives. • Drive cross-country marketing campaigns to build brand equity and consumer engagement.

• Ecosystem products project manager • Oversee Xiaomi argentina market • 360 communication campaign support

• Digital Marketing • Global campaigns localization • Product launch support • Budget management

• Engaged in the Video Creater Program, reaching out more than 600 YouTubers and building partnership with 50 of, accomplishing highest conversation in team • Drafted content in InstaGram for two festivals, and in Quora and Rabbit to promote Creator Program • Enhanced outreached template for email marketing, increasing acquisition rate by 1%

• Developed marketing department by initiating organizational structure and focusing on key operation innovations, attaining 60% increase in turnover and 35% increase in Social media followers • Improved sales conversion rate from 5.5% to 7% by standardizing company's sales process, perfecting three versions of sales pitches and providing trainings to a new formed sales team • Established a brand identity shows company's mission first time and provided reference for other channels

• Executed a brand strategic project to promote a new app benchmarked Tiktok, managed budget of 30 million yuan monthly by determining advertisement plan and managing cross-function stakeholders • Decreased average CPC by 22% within 3 months by keeping testing and improving design, analyzing consumers' preferences for content and channels from more than 1200 materials

1. KV shootings for TISSOT: negotiated shooting rundown with various stakeholders including international representatives of TISSOT, celebrity team, and producers, prepared accommodation for more than 50 stuff with zero error. 2. Taitaile Seansoning’s pitch: translated copywriting of a 30-page PPT and proposed a shelf decoration scheme whose idea of life-sized cardboard cut-outs was adopted by vividly imitating the way housewives selecting products on the shelves.

Assisted in the preparation of IDC's annual financial forum and international manufacturing forum, including the preparation of event press releases, invitation letters and H5 design, production and translation of related documents, and follow-up of the event site.

• Initiated "exchange of resources" negotiation strategy and achieved cooperation with 7 partners (e.g.Wanda Plaza, KFC) for early-stage local market growth • Executed marketing campaign with KFC from social media post to offline theme restaurant, attracting 20k fans

The Global 3 program, is a joint program by 3 universities: M.S. in Global Commerce from the University of Virginia's McIntire School of Commerce, M.S. in Global Strategic Management from Esade Business School, a certificate in International Business from Lingnan (University) College at Sun Yat-sen University. Within each region of study—United States, China, and Spain—special focus is given to how different economic, social, and geopolitical factors influence business. Courses in ESADE: - Managing Innovation in Global Operations - Sustainability and Corporate Social Responsibility - Cross-Border M&A and Strategic Alliances - Interactive Business Simulation - Negotiation and Conflict Resolution in a Global Context - Doing Business in the European Union

Courses in UvA: - International Corporate Governance & Strategy - Strategic Leadership - Analysis for Decision Making in a Global Context - Global Market Research & Analytics - Doing Business in the United States

Courses in Lingnan: - Global Supply Chain Management - Consumer Behavior Across the Globe - International Financial Management - Doing Business in China

Studied the course of Advanced Techniques for User Experience Research in summer school.